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German Media Consumption [CHART]
According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at 94% penetration each. However, the internet was not far behind, with more than three-quarters of consumers in the country using it during the month. Read the rest at eMarketer
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]
Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and commuting hours. In addition, more than a quarter of respondents used these devices after work hours (29%) and on weekends (27%). Read the rest at eMarketer.
Mexican Media Consumption In Mexico, 2006-2012 [CHART]
The April 2012 GroupM report “Interaction 2012” offers a hint of what may be the next up-and-coming entertainment trend in Mexico. According to the report, the hours spent by adults with radio (2.57) lost ground to online (3.45) in 2011. And the gap is expected to widen in 2012. This trend could be a signal of a definitive shift toward online music downloads and streaming. Growing adoption of mobile devices with internet capabilities is likely to bolster this trend. Read the rest at eMarketer.
Demographics Of Local News Consumers [CHART]
As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older, retired, and African-American. Politically, they tend to be conservative in their outlook (although they do not differ from others in party identification) and they also attend religious services more frequently than others. They do not differ from other adults in terms of household income, but are less likely to be college graduates. Read the rest at Pew Internet & American Life.
Most Adults Follow Mostly Local News [CHART]
A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter (25%) indicate they follow local news closely “only when something important is happening.” Read the rest at Pew Internet & American Life.
Online Dominates Media Consumption Time [CHART]
The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8 hours in media time online in 2011. TV (55%) remained the dominant medium by time spent, followed by radio (20%). Data from an April 2012 Time study, though, indicates that digital natives spend the majority (51%) of their media time with digital media, while digital immigrants spend about two-thirds of their media time with non-digital media. The Time study defines digital natives as consumers who grew up with mobile technology as part of their everyday lives, and digital immigrants as consumers who first learned about mobile technology in their adult lives.
By comparison, December 2011 figures from eMarketer indicate that the internet (excluding mobile) accounted for a much larger 25.9% share of US adults’ daily media time in 2011, with mobile accounting for an additional 10.1% share. Magazines and newspaper combined for 6.8% share of daily media time, with TV dominant at 42.2% and radio at 10.9%. Read the rest at Marketing Charts.
Mutlitainment: Frequency Of Smart Phone & Television Use In Europe & America [CHART]
In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking in several times a day (only 12 percent of surveyed Germans describe this kind of heavy use). Read the rest at paidContent.
Multitainment: Frequency Of Tablets & TV Use In Europe & America [CHART]
There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while they watch television. Read the rest at paidContent.
Millennials Switch Media 27 Times An Hour [STUDY]
A recent study found that consumers in their 20s ("digital natives") switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show.
The study of consumer media habits was commissioned by Time Warner's's Time Inc. and conducted by Boston's Innerscope Research. Though it had only 30 participants, the study offers at least directional insight into a generation that always has a smartphone at arm's length and flips from a big TV set to a smaller tablet screen and back again at a moment's notice.
The study's subjects were split evenly between natives and "digital immigrants" (consumers who grew up with old-school technologies, such as TV, radio and print, and adapted to newer ones). Immigrants switched media venues just 17 times per nonworking hour. Put another way, natives switch about 35% more than immigrants. Read the rest at AdAge.
Media Consumption By Channel & Time Spent [CHART]
eMarketer estimates US adults crammed more than 11 hours of media content into an average day in 2011, double-counting for simultaneous usage. Read the rest at eMarketing.
