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Worldwide Tablet Sales, by OS - 2011-2016 [CHART]
Much of the reason for that increased usage is increased sales: Tablet sales worldwide are expected to nearly double in 2012, then increase by 50% between 2012 and 2013, and double again between 2013 and 2016, according to Gartner’s “Forecast: Media Tablets by Operating System Worldwide, 2010-2016, 1Q12 Update,” released in April 2012. Read the rest at eMarketer.
Social Login Market [CHART]
Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of users turned to their Google accounts for login, with both Facebook and Google growing their share by 1% point from Q4 2011. Twitter also increased its share by 1% point, to 9%, equaling Yahoo, which dropped a point. WindowsLive (3%) appealed to a far smaller subset, as did other login choices, also used by 3%. Read the rest at Marketing Charts.
US Smart Phone Market Share, By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012.
Apple rose to 30.7% share of the smartphone market for the 3-month period ending in March, up close to 4% from 29.6% the previous period. Google and Apple both gained at the expense of RIM, which lost more than 23% to 12.3% share, and Microsoft, which dropped 17% of its share, down to 3.9%.
General US smartphone ownership grew to 106 million in March 2012, representing a 9% increase from December. Read the rest at Marketing Charts.
Smart Phone Market Share By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than 50% in the past year. Apple also saw a rise in market share, up 5% to 30.2%. Both Google and Apple gained at the expense of RIM, which lost 19% to 13.4% share, and Microsoft, which dropped 25% of its share, down to 1.5%.
General US smartphone ownership grew significantly between November 2011 and February 2012, with 104.5 million people in the US owning the devices during the 3 months ending in February 2012, up 14% from the prior 3-month period. This also represents 50% growth from 69.5 million owners a year ago. March data from Nielsen indicates that 49.7% of the US mobile subscriber population now owns a smartphone, as of February 2012, compared to just 36% in February 2011. Read the rest at Marketing Charts.
Search Volume By Engine [CHART]
To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT) Bing search engine. It’s a crude tool, however. Type in “Sonoma winery,” for example, and you get a disorganized assortment of wineries, people who work at wineries, unrelated banner ads, and a page for a wine-tasting iPhone app. In February, Facebook fielded 336 million search queries, according to ComScore—magnitudes fewer than Google (GOOG) and its closest competitors. Read the rest at Bloomberg Businessweek.
Social Brand Value [INFOGRAPHIC]
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Search Ad Revenue By Search Engine, 2011-2014 [CHART]
Among the top four search sites, Google’s revenues will grow most quickly in 2012, although growth rates at Microsoft (from a significantly smaller base) will surpass Google’s in 2013 and 2014. Still, by that point Google will have nearly 10 times Microsoft’s search ad revenue—$20.28 billion vs. just $2.21 billion. Read the rest at eMarketer.
Girl Gamers By Console [CHART]
A 2011 study by market research firm Interpret LLC, for example, showed console use among female gamers had increased “significantly” in the previous two years. Some 21% of women gamers had used an Xbox 360 and 16% had used a PS3. As surprising, 44% preferred genres other than casual, exercise and music/rhythm. Read the rest at eMarketing.
Bill Gates: Office Olympian [VIDEO]
Bill Gates demonstrates his chair jumping skills in front of Connie Chung for this 1994 interview.
