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Apps Download [INFOGRAPHIC]
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Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
Super Bowl Mobile Behavior [CHART]
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%).
The most popular activity among users, though, was to play games, check email, or surf the internet (61%). Read the rest at Marketing Charts.
Mobile Marketing Evolution [CHART]
One thing advertisers do agree on: They want better targeting. They also believe various ad platforms will evolve to provide it. Those surveyed by AT&T overwhelmingly thought the top way mobile marketing would change in the coming years would be by allowing better targeting. Read the rest at eMarketer.
Successful Social Media Tools For Inc. 500 Companies [CHART]
While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services. Read the rest at eMarketer.
Social Media Tools Used By Inc. 500 [CHART]
The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Researchโs longitudinal study on social media marketing usage among the Inc. 500โthe 500 fastest-growing private companiesโindicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Facebook usage was up in 2011, along with usage of Twitter and foursquare. The study also examined several services and techniques for the first time, some of which already have high usage. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Read the rest at eMarketer.
Free Vs. Paid Apps In The Android Marketplace [CHART]
Analysis of the Android Market App Store from September 2010 to December 2011 further demonstrates the reliance on the free app model. According to AndroLib, in September 2010 roughly 65% of all Android Market apps were downloaded for free; in December 2011 nearly 69% of mobile apps were downloaded for free. Read the rest at eMarketer.
mCommerce App Ownership [CHART]
Although smartphone and tablet owners display a preference for browser-based mobile purchases, a significant number of US retailers have created mobile apps that enable commerce activities. Survey data from mobile-shopping company AisleBuyer showed in December 2011 that 19% of US retailers had a mobile app to connects consumers to their ecommerce site. Read the rest at eMarketer.
Preferred Shopping Methods [CHART]
When Zmags surveyed US consumers who owned a PC or laptop computer about their shopping methods, 87% said they preferred using websites and mobile sites, compared to 14% who most liked shopping from websites via smartphone and just 4% who preferred to shop using mobile or tablet apps. Read the rest at eMarketer.
