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Apps Download [INFOGRAPHIC]
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Millennials Use of Social Media During The Super Bowl [TABLE]
For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Super Bowl Searches By Device [CHART]
How ingrained is multitasking using smartphones? In February, Google reported that 25% of searches done about this year's Super Bowl ads the day before the game were performed on mobile devices. During the game, 41% of such searches were made via mobile. Read the rest at eMarketer.
Most Indispensable Smart Phone Features [CHART]
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact, smartphone users said that internet access was more indispensable than calling (19.9%) and texting (18.2%). After those three leading functions, there was a large dropoff to the next most indispensable functions, email (8.2%), GPS/maps (5.5%), Facebook (3.1%), and apps (general - 2.7%). 1.3% of respondents said that games, Google, and music were their single most important smartphone functions.
Texting remains the most common activity among mobile users overall: data from comScore indicates that during the three-month average ending December 2011, 74.3% US mobile subscribers sent texts, compared to 47.5% who used browsers. Read the rest at Marketing Charts.
Planet Tablet [INFOGRAPHIC]
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Amazon's Kindle Fire Claims 14% Of Tablet Market In Q4 2011
Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.
Amazon’s share rose to 14 percent in the period, up from zero in the third quarter, while Samsung slipped to 8 percent from 11 percent, according to Englewood, Colorado-based IHS. Apple Inc., meanwhile, maintained its lead in the market, accounting for more than half of shipments. Read the rest at Washington Post.
Mobile Search Ads Outperform Display On Click To Calls [CHART]
52% of mobile-local search ads on the xAd network yielded calls to local businesses following the initial click in Q4 2011, compared to 30% for display ads, according to a report released in February 2012 by xAd. The leading secondary action for display was accessing maps and/or driving directions (50%), compared to 42% for search ads. The biggest discrepancy between search and display was in the area of accessing more information and/or business reviews: 20% of display-ad users accessed that information, compared to just 5% of search-ad users. Read the rest at Marketing Charts.
Tablet Penetration In US [INFOGRAPHIC]
Tablet penetration will increase even more quickly in the US, from a user base of nearly 55 million by the end of 2012 to almost 90 million in the next two years. By 2014, more than one in three US internet users will have a tablet device. Read the rest at eMarketer.
Smart Phone Penetration In US [CHART]
In the US over the next two years, eMarketer expects more than 26 million mobile phone users to turn to smartphones, helping put the devices in the hands of more than half of all US mobile users by 2014. Read the rest at eMarketer.
Online Video Consumption Surges Away From Desktop [CHART]
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these non-desktop devices, according to a report released in February 2012 by Ooyala. During Q4, the tablet share of non-desktop video plays grew the most, by 132%. The growth in mobile share was 94%, while the growth in CTV & GC share was 96%. Read the rest at Marketing Charts.
