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iPhone, Android & Blackberry Mobile Behavior [CHART]
ata from the “JiWire Mobile Audience Insights Report Q4 2011″ indicates that 80% of mobile consumers prefer ads that are locally relevant to them, and three-quarters of consumers have taken action in response to a location-specific message. The top 3 actions taken are clicking on a location-specific ad (31%), searching for the nearest location (21%), and conduction additional research (21%). Smartphone owners in general show higher response rates than their non-smartphone-owning counterparts.
Responses also differed by smartphone device type: Blackberry users (21%) were more likely than iPhone and Android users (both at 19%) to make a purchase. Android users (25%) were far more likely than Blackberry or iPhone users (both at 17%) to search for the nearest location, and iPhone users were the most likely to click on an ad (34%), though by just a slight margin. Read the rest at Marketing Charts.
Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
