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Free vs. Paid Content by Category [CHART]
Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and newspapers, a likely byproduct of widespread access to free news and information across a plethora of portals, hyperlocal sites, blogs, social networks and other webpages. Read the rest at eMarketer.
Mobile Content Use [CHART]
During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by 49.3% of subscribers (up close to 5% from 47.5%). Texting remained the most common activity, used by 74.3% of US mobile subscribers, unchanged from the previous 3-month period.
According to an April 2012 report from Flurry, daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. Read the rest at Marketing Charts.
Interactive Musical Urinal [PIC]
Billboard Magazine made a bathroom trip interactive by installing seven strings and an amp inside a urinal so that people could make music with their pee. See nine more unexpected media placements at AdAge.
Tablet Use Frequency By Activity [CHART]
Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
Sculpture/iPhone Speaker [PRODUCT]
Media Piracy [INFOGRAPHIC]
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Mobile Content Use Continues Apace [CHART]
During the three-month average ending January 2012, 35.7% of US mobile subscribers used accessed a social networking site or blog on their mobile device, up 10.5% from the three-month average ending October 2011, and representing 41.1% year-over-year growth, according to comScore Mobile Metrix data. Texting remained the most common activity, used by 74.6% of US mobile subscribers, up 3.9% from 71.1% for the three-month average ending in October. According to a February report from Nielsen and NM Incite, social networking applications accounted for 5.5% of time spent on mobile phones in October 2011, compared to 13.3% for text messaging.
Meanwhile, comScore data shows application downloading (48.6%) and browser use (48.5%) both growing in engagement and continuing to run neck and neck, as they were for the 3-month average ending in December 2011. Read the rest at Marketing Charts.
Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
Mobile Content Revenue Growth, 2010-2015 [CHART]
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite such rapid growth, that figure will still be lower than the amounts spent on advertising against mobile games and mobile music, at $65.3 million and $181.4 million, respectively, in 2011 and rising to $269.1 million and $591.5 million, respectively, by 2015. Read the rest at eMarketer.
Toyota Corolla/Hatsune Miku Augmented Reality Campaign Metrics [TABLE]
On the night of the Hatsune Miku event and the augmented reality launch, Toyota saw a 600% percent increase in Toyota Shopping Tool app downloads. After the first night's spike, app downloads continued to outperform normal download rates throughout the week. Additionally, Corolla leads jumped by 30% that week, and time spent on the one Corolla/Miku web page outpaced time spent on the entire Corolla section of Toyota.com (including customization tools, pricing pages and demo videos).
Week-over-week traffic for Corolla/Miku from September 4 to 11 increased 167%. After seven full weeks, it returned to pre-Hatsune Miku campaign levels. Read the rest at eMarketer.
