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College Students & Social Media [INFOGRAPHIC]
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Social & Local Business Search Use, 2008-2011 [CHART]
15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February 2012 report from Localeze and 15miles, conducted by comScore. And those using social networks for local search appeared to conduct searches frequently: 35% did so daily, while an additional 34% did so on a weekly basis. Facebook was the site used by most (91%) to access local business information, ahead of Twitter (37%), MySpace (30%), LinkedIn (25%), and Foursquare (14%). Read the rest at Marketing Charts.
What Social Media Sites Hispanics, African-Americans & Asian Americans Like [TABLE]
While many observers have long been pointing out the decline of MySpace as a significant player in the social media world, Nielsen data shows that MySpace retains at least some relevance among one important consumer demographic. Hispanics are 54% more likely than average Americans to visit the MySpace website.
African-Americans, Asians Tweet More than Average
In other ethnic-related social media consumption data, Nielsen finds that African-Americans are 30% more likely to visit Twitter’s website than average Americans, while Asian/Pacific Islanders are 26% more likely than average Americans to visit the Twitter site.
In addition, Asian/Pacific Islanders are 59% more likely to visit the WordPress site and 41% more likely to visit the Blogger site. Read the rest at Marketing Charts.
Pinterest Kickin' The Referral Traffic [TABLE]
Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic’s January 2012 Referral Traffic Report. Pinterest grew 44% from 2.5% of referral traffic in December 2011, after owning just 0.17% of the traffic in July 2011. Facebook remained the top referral source, growing 3% month-over-month from 25.6% to 26.4%. StumbleUpon also maintained its second ranking, though it dropped 22% from 6.5% to 5.07%. Read the rest at Marketing Charts.
Successful Social Media Tools For Inc. 500 Companies [CHART]
While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services. Read the rest at eMarketer.
Social Media Tools Used By Inc. 500 [CHART]
The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Facebook usage was up in 2011, along with usage of Twitter and foursquare. The study also examined several services and techniques for the first time, some of which already have high usage. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Read the rest at eMarketer.
Corporate eReputations [INFOGRAPHIC]
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Social Sharing [INFOGRAPHIC]
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Privacy Expectations By Social Channel [CHART]
A study from online sharing platform Posterous conducted by Harris Interactive found the majority of US social network users felt family and personal photos were for private sharing. Expectations for privately sharing status updates and photos of friends were slightly more lenient. Read the rest at eMarketer.
