- Posts tagged National Football League
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Twitter Chatter: Junior Seau's Death [CHART]
NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports.
Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and made 12 straight Pro Bowls. He led his hometown San Diego Chargers to a Super Bowl appearance in 1995, and starred at the University of Southern California.
Seau’s on-field excellence, coupled with his reputation as a kind, friendly and compassionate man, led to an outpouring of grief, anger and remembrance on Twitter before his death had even been widely reported by news media. Read the rest at Mashable.
Super Bowl Mobile Behavior [CHART]
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%).
The most popular activity among users, though, was to play games, check email, or surf the internet (61%). Read the rest at Marketing Charts.
NFL Playoff Ratings By Market & Demographics [INFOGRAPHIC]
Vikings and Cardinals fans are so dedicated to their sport that they posted huge viewerships for the NFC Championship game between the Giants and 49ers. Each market had a 33.4 rating despite having no horse in the race. TVB crunched Nielsen data based on the average LPM ratings and came up with a ranking of the highest-rated NFL playoff games for markets with no home team competing. Washington, D.C., followed with a whopping 33.2 for the Wild Card matchup between the Steelers and Broncos. Chicago tuned in to see the much-loathed Packers lose in the divisional round, but then they were done watching, by the looks of these ratings. Read the rest at AdAge.
73% Say Super Bowl Ads Are Entertainment [CHART]
73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January 2012. The proportion of viewers who say that advertisers should save their money and pass the savings on to them (18.5%) is roughly matched by those who say the ads make them aware of advertiser brands (16.9%). Similarly, although 8.9% complain that the commercials make the game last too long, a similar proportion report that they influence them to buy products from the advertisers (8.4%).
Young adults appear more likely to be influenced by commercials, with 14.3% of 18-24 year-old viewers agreeing that the commercials influence them to buy products from the advertisers. Among other age groups, the numbers drop, with 10.4% of 25-34 year-olds, 10% of 35-44 year-olds, 7.2% of 45-54 year-olds, and 6% of 55-64 year-olds saying they are influenced by the ads.
Overall, 19% of respondents say that the commercials are the most important part of the Super Bowl, compared to 34.8% who say the game is most important. Read the rest at Marketing Charts.
NFL Takes 9 Of The Top 10 Broadcasts Of 2011 [TABLE]
Sports telecasts made up 9 of the top 10 single telecasts of the year, according to December 2011 data from Nielsen. Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers was the top individual telecast of 2011 with 111 million viewers, making it the most-watched telecast of all time. Other Super Bowl telecasts, the Kickoff and Post Game shows, each drew over 65 million viewers, taking the second and third rankings, respectively.
The Academy Awards (38 million) was the only non-football telecast to break the top 10, at number 9. Read the rest at Marketing Charts.
Brilliant Business Model
Here's a brilliant business model...and it's even legal. Sell Wisconsin residents a piece of paper for $250 that grants the holder no rights whatsoever and which costs you a mere three cents. My Minnesota Math tells me that gives you a profit of $247. Read the rest at CNBC.
The Cost Of The NFL [INFOGRAPHIC]
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Two-Thirds Of Americans Watch The NFL [TABLE]
Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results released in October 2011. Regionally, adults in the Midwest (69%) are 23% more likely than adults in the West (56%) to watch football.
Six in 10 US adults say that they watch NFL football on their television (60%) while fewer than one in ten say they watch on a desktop or laptop computer (8%), smart-phone (3%) or tablet computer (2%). Only 6% say they watch games live, as in they attend the games in person. Read the rest at Marketing Charts.
NFL Fan Demographics [TABLE]
Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most likely to be pro football followers.
Looking at gender differences, poll data indicates 71% of men but only 41% of women follow pro football. The other demographic breakdown that produces a similar disparity is analysis by ethnic group. This reveals that 72% of blacks, but only 54% of whites and 51% of Hispanics, follow pro football. Read the rest at Marketing Charts.
Pro Sports Digital Revenue, by League [CHART]
Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded. Read the rest at eMarketer.
