- Posts tagged Personalization
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"Big Data" Challenges [CHART]
Various obstacles can derail retailers from effectively using Big Data. Organizational issues, problems making data actionable and difficulties getting down to a personal level were behind the top three challenges marketers faced in using Big Data, according to a February 2012 joint survey of US marketers by Columbia Business School and the New York American Marketing Association. Read the rest at eMarketer.
eTailing Personalization [CHART]
Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer.
Marketers Struggling To Use Customer Data [CHART]
51% of senior marketers say that the lack of data sharing across their organization is an obstacle to measuring the ROI of their marketing, according to [download page] a survey released in March 2012 by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). This ranks as the biggest challenge among respondents to their use of “big data” for marketing, and is more likely to be indicated by marketers below the VP level (56%) as opposed more senior marketing leaders (32%). The report suggests this discrepancy may be due to sharing difficulties being less visible to CMOs and heads of marketing. Read the rest at Marketing Charts.
65% Opposed To Tracking Personal Searches [CHART]
65% of search engine users say that search engines keeping track of their searchers and using the information to personalize their future results is a bad thing because it limits the information they get online and what results they see, according to [pdf] survey results released in March 2012 by the Pew Internet & American Life Project. An even greater proportion (73%) of search users are not comfortable with search engines collecting user information to personalize search results because they see it as an invasion of their privacy. This view is relatively consistent across age groups, though is most pronounced among those over 50, with 83% saying they feel it is a bad thing on account of it being an invasion of their privacy. Read the rest at Marketing Charts.
Email Personalization [CHART]
The Email Marketing Industry Census 2012, newly-released by eConsultancy and Adestra, finds that companies that carry out basic segmentation and testing are far more likely to be getting a high level of return on investment from their email marketing campaigns. 81% of companies who do regular testing for email marketing say their ROI from email is "excellent" or "good", compared to 72% for those who do "occasional" testing, 65% for those who do "infrequent" testing and only 37% for those who "don't test". However, the kicker is—so few companies actually do testing. Read the rest at Marketing Vox.
Cross-Channel Personalization [CHART]
By segmenting customers, brands can create the more personalized, relevant experience that consumers now demand—especially from retailers. April 2011 data from the e-tailing group and MyBuys showed 50% of US cross-channel shoppers expect to be offered promotions or merchandise that reflect their past online shopping behavior and purchases. More importantly, 46% of shoppers reportedly would buy more from retailers that personalized the shopping experience across channels. Read the rest at eMarketer.
Email Rocks For Personalized Product Recommendations [CHART]
68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them, while about two-thirds said that search delivered very relevant (27.7%) or relevant (38.9%) personalized product recommendations, according to a survey released in January 2012 by Baynote. Product recommendations delivered in-store via sales associates ranked third (57%) in relevance, with e-commerce sites (56.8%) closely following. There was then a large drop-off to the fifth-ranked method, Facebook, cited by 35.6% of the respondents. According to a survey released in December 2011 by Emailvision, almost all US and European online marketing professionals believe it is very important (68.4%) or important (28.1%) to send targeted and personalized email marketing campaigns, although only 1 in 5 actively personalize their email marketing content across all campaigns. Read the rest at Marketing Charts.
People Prefer Personalized Promotions [CHART]
72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, a proportion that rises to 75% among UK consumers, according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti. German (46%) and French (50%) consumers are less drawn to preference-driven offers, although these offers still rank as their first choice. Surprise offers from companies are most popular in Germany (32%), with France (28%) closely following, although they are preferred by only 24% of US consumers and 20% of UK consumers.
According to a December 2011 report from RSR Research, the vast majority of global retailers say that customer-centric marketing opportunities such as better targeting through more detailed customer preferences (97%) and delivering real-time personalized offers to consumers (97%) are either highly valuable or somewhat valuable to them. Read the rest at Marketing Charts.
Website Personalization [INFOGRAPHIC]
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Personalized Email [CHART]
Almost all US and European online marketing professionals believe it is very important (68.4%) or important (28.1%) to send targeted and personalized email marketing campaigns, although only 1 in 5 actively personalize their email marketing content across all campaigns, according to a survey released in December 2011 by Emailvision. In fact, the proportion personalizing content across all platforms is almost matched by the percentage not personalizing any of their email marketing (18.5%).
The majority (58.3%) of respondents do engage in some personalization, but still implement one-size-fits-all campaigns.
A January 2011 survey from Alterian found 4 in 10 global marketers (43%) to be using email segmentation to personalize messages by audience. Another 44% still employed email blasts of some kind, although 26% used basic personalization and 18% blasted out on a mass basis. Only 13% reported delivering emails based on preferences at the individual customer level, monitored in real-time. Read the rest at Marketing Charts.
