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Online Mobile Use By Ethnicity [CHART]
Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report.
Nielsen examined the media habits of the digital black consumer in the US, a segment with significant buying power which presents key opportunities for marketers, and illustrated their activities across online, mobile, social and TV.
In some key online activities, black Americans track far higher than the average. For example, black American men are 19% more likely than the average US adult to monitor investments and stocks online, and 16% more likely to read technology news online. As a demographic, black adults are 16% more likely than the average US adult to buy children’s clothes, shoes or accessories online. Read the rest at Marketing Charts.
Brand Content By Media [CHART]
Nearly 87% of US brands and agencies leveraged videos for their content marketing programs, according to Outbrain’s research, emphasizing the importance of this dynamic, visual content format. Blog posts were the next-most-common form of content, generated by two-thirds of marketers. Articles and slideshows or photo galleries were also important to 44% of respondents. Read the rest at eMarketer.
Most Mobile Phone Time Spent Using Apps [CHART]
Social networking applications accounted for 5.5% of time spent on mobile phones in October 2011, ahead of time spent on other phone functions such as email and instant messaging (5.3%) and dialer (5.4%), according to [download page] a report released in February 2012 by Nielsen and NM Incite. The majority of mobile phone time was consumed by app usage (other apps - 55.8%), while text messaging accounted for 13.4% share of time spent, and browsers for 11.1%.
According to Facebook data released in February, the social network has 425 million monthly mobile users, and the platform sends more than 60 million visitors each month to apps and games. Read the rest at Marketing Charts.
Facebook Statistics [INFOGRAPHIC]
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Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
Marketers Use Of Social Media Channels [CHART]
Smaller social sites with less current marketer usage will benefit this year. Nearly one in five respondents said they would begin marketing on YouTube in 2012. And though just 10% of marketers said they would have a new presence on Tumblr, that is on top of only 15% already using it, for an increase of more than 66%. Proportionally, usage of SlideShare and online forums would increase even more than that. Read the rest at eMarketer.
More Than 1/4 Of All Photos & Videos Taken On Smart Phones [CHART]
Smartphones are becoming the go-to device for many consumers who want to take photos and videos on the fly. According to leading market research company The NPD Group’s new Imaging Confluence Study, the share of U.S. consumers taking photos and videos on their smartphones has grown, while the camera and traditional camcorders share has declined. The percent of photos taken with a smartphone (Apple iPhone or any other smartphone) went from 17 last year to 27 this year while the share of photos taken on any camera dropped from 52 percent to 44 percent. Read the rest at NPD.
How Men & Women Use Their Smart Phones [TABLE]
(Question asked: How often do you perform each of the following activities on your smartphone? And the % displayed represents the sum of those not responding “Never”) Read the rest at Compete.
eReputation [INFOGRAPHIC]
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Social Press Releases [INFOGRAPHIC]
PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48 percent of press release sharing happens on Facebook and 37 percent on Twitter. However, each share on Twitter results in 30 percent more views. Read the rest at Media Bistro.
