- Posts tagged Photo Sharing
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Commonly Used Social Media Tools [CHART]
Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest competitor as a marketing tool. LinkedIn comes in third with 73% marketer adoption, up from 71% last year, followed by blogs, at 61% usage, down from 67%. YouTube/other video sites are used by 57% of the respondents, though just 10% have no plans to utilize this channel in the future.
Some of the less popular tools saw a drop in adoption from 2011: social bookmarking sites dropped from 26% to 16%; forums fell from 24% to 19%; and geo-location services dipped from 17% to 14%. Read the rest at Marketing Charts.
Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger marketers (aged 20-49) are 13% more likely than their older counterparts (aged over 60) to tab video production as a key growth area (77% vs. 68%).
In fact, according to a March 2012 report [pdf] from the Web Video Marketing Council (WVMC) and Flimp Media, 81% of senior marketing executives are using online video content, with brand websites (67%), social media sites (61%), and email marketing (52%) the most popular avenues for sharing content. Indeed, video appears to be a key complement to email: almost three-quarters of marketers integrating video with email said they believe consumers are more likely to purchase or convert after viewing an email campaign that incorporated video. Read the rest at Marketing Charts.
In-Store Mobile Behavior [CHART]
Consumers engage in a wide range of product research activities when equipped with their mobile phones in a retail store, finds ClickIQ in a March 2012 survey. The majority of respondents, who qualified for the survey by having researched a product in the past 3 months using their device while at a brick-and-mortar store and since purchased the product, said they accessed the internet to research the product (61%), while one-quarter reported scanning UPS bar codes, and 18% said they had scanned QR codes. Social activities also figured into the equation: 11% sent a text and 8% an image to a family member or friend, while 11% called a family member or friend. 7% also called a different retailer than the one where they were shopping. Read the rest at Marketing Charts.
Facebook Statistics [INFOGRAPHIC]
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Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
Marketers Use Of Social Media Channels [CHART]
Smaller social sites with less current marketer usage will benefit this year. Nearly one in five respondents said they would begin marketing on YouTube in 2012. And though just 10% of marketers said they would have a new presence on Tumblr, that is on top of only 15% already using it, for an increase of more than 66%. Proportionally, usage of SlideShare and online forums would increase even more than that. Read the rest at eMarketer.
More Than 1/4 Of All Photos & Videos Taken On Smart Phones [CHART]
Smartphones are becoming the go-to device for many consumers who want to take photos and videos on the fly. According to leading market research company The NPD Group’s new Imaging Confluence Study, the share of U.S. consumers taking photos and videos on their smartphones has grown, while the camera and traditional camcorders share has declined. The percent of photos taken with a smartphone (Apple iPhone or any other smartphone) went from 17 last year to 27 this year while the share of photos taken on any camera dropped from 52 percent to 44 percent. Read the rest at NPD.
500px iPad App
According to 500px, the iPad is a perfect fit for photography, and its app has been doing particularly well. With over 100,000 downloads in the first week of release, it has been the top free photo app for iPad in all App Stores, the startup said.
Once they download it, people use 500px app quite intensively; according to the company, its US users flip through more than 100 photos per visit, spending more than 40 minutes in the app daily. Read the rest at TheNextWeb.
Online Behavior of Social Networking Teens [CHART]
Twitter is still far from being teens’ social network of choice, though. Most teens (59%) have an account on just one social site, and for 89% of that group, Facebook is that site. Among teens with multiple accounts, 99% have profiles on Facebook. Even in the multinetwork user group, only 29% had an account on Twitter in addition to other sites. Read the rest at eMarketer.
Interest In Pinterest [CHART]
Google search volume for the word "Pinterest" worldwide for the past twelve months. Pinterest is a visual social network.
