- Posts tagged Privacy
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Millennials & Privacy [CHART]
Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% of 35-54-year-olds and 53% of 18-34-year-olds agreeing.
Additionally, roughly 4 in 5 of the 55+ group feel that young people today have no sense of personal privacy and are willing to post anything and everything about their lives online, a sentiment shared by 74% of those aged 35-54 and 66% of those aged 18-34. Read the rest at Marketing Charts.
Worldwide Privacy Concerns, By Generation [CHART]
The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide study of more than 7,000 consumers in 19 countries. Concern that technology is robbing people of their privacy was relatively aligned across all age groups (between 54-57%), though some of that loss of privacy appears to be self-inflicted: among 18-34-year-olds, many regret having posted personal information (39%) or information about a friend or family member (35%) online. Similarly, around half worry that friends or family will share personal information online about them that they don’t want to be shared. Read the rest at Marketing Charts.
Hispanics & Online Privacy [CHART]
Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these sites, according to [pdf] survey results released in April 2012 by uSamp. Comparing responses from a survey of its Hispanic panel to results from a general population survey it conducted in December 2011, uSamp found that the Hispanic respondents were far less likely to share information such as their name (65% vs. 87%), relationship status (43% vs. 74%), personal photos (35% vs. 56%) and political affiliation (30% vs. 54%), while also shying away from divulging their occupation (49% vs. 62%), and race or ethnicity (67% vs. 78%). Interestingly, they were more willing to share the brands they like (69%) than any other form of information identified.
According to a National Cyber Security Alliance (NCSA) and McAfee study released in November 2011, 51% of Americans are sharing less information on social media sites than they were a year ago. Read the rest at Marketing Charts.
Consumer Concerns Over Fcommerce [CHART]
No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform. Read the rest at eMarketer.
Pixelhead - Privacy In A Digital World [PRODUCT]
This is awesome! Artist Martin Backes is promising a limited edition of full-head masks you can wear in public to pixellate yourself to protect your privacy from Google Steetview or the now ubiquitous photographers out and about. You can eventually buy one at MartinBackes.com.
65% Opposed To Tracking Personal Searches [CHART]
65% of search engine users say that search engines keeping track of their searchers and using the information to personalize their future results is a bad thing because it limits the information they get online and what results they see, according to [pdf] survey results released in March 2012 by the Pew Internet & American Life Project. An even greater proportion (73%) of search users are not comfortable with search engines collecting user information to personalize search results because they see it as an invasion of their privacy. This view is relatively consistent across age groups, though is most pronounced among those over 50, with 83% saying they feel it is a bad thing on account of it being an invasion of their privacy. Read the rest at Marketing Charts.
Social Media Privacy [INFOGRAPHIC]
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90% Of Online Americans Worry About Their Privacy [CHART]
Consumer concern for online privacy is at a significantly high level, according to the Q1 2012 TRUSTe Privacy Index, which shows that 90% of US adults worry about their privacy online. Although a plurality (46%) of survey respondents indicate the frequency of their online privacy worries to be just occasional, 23% say they always worry about their privacy online, with a further 21% saying they frequently worry. Southerners, 45-54-year-olds, and divorcees are those most likely to frequently or always worry about their privacy.
Consumers may have reason to worry: according to a paper submitted by a team of mathematicians to an August 2011 cryptography conference, 4 of every 1,000 public keys protecting webmail, online banking, and other online services provide no cryptographic security, as reported by Ars Technica in February 2012. Ars Technica also reported that a separate group of researchers said they had been able to remotely compromise about 0.4% of the public keys used for SSL web site security. However, those researchers, at Freedom to Tinker, cautioned that the problem affected various embedded devices, rather than web servers, and should not result in a decrease in confidence regarding e-commerce security. Read the rest at Marketing Charts.
Google’s New Privacy Policy [COMIC]
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Female Social Media Sharing By Generation [TABLE]
Among female social network users ages 18 to 24, 85.7% were willing to share their race or ethnicity, compared to 80.3% of 25- to 34-year-olds, 70.8% of those age 35 to 49 and 63.5% of users ages 50 or older. Read the rest at eMarketer.
