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Thumbs Down For Social Behavioral Targeted Ads In The UK [CHART]
via emarketer.com
A February 2012 survey by YouGov, an online public opinion and consumer behavior firm in the UK, found that 18% of internet users surveyed in the country did not mind being served ads based on data culled from their social media profiles and activities. Read the rest at eMarketer.
Google’s New Privacy Policy [COMIC]
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Millennials' Online Privacy Concerns [CHART]
via emarketer.com
The specific types of control that internet users want, according to a survey from loyalty management company Aimia, include knowing what data companies collect, a means to opt in to location tracking (instead of the typical default, opt out) and the ability to set privacy preferences once and make them applicable across sites using a portable profile. Read the rest at eMarketer.
