- Posts tagged QR Code
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Student Scanners [INFOGRAPHIC]
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Where People Scan QR Codes [TABLE]
| Location When Scanning QR Code* June 2011 Total Mobile Audience U.S. Age 13+ Source: comScore MobiLens |
||
| QR Code Audience (000) | % of QR Code Audience** | |
| Total Audience: Scanned QR code with mobile phone | 14,452 | 100.0% |
| At home | 8,382 | 58.0% |
| Retail store | 5,688 | 39.4% |
| Grocery store | 3,546 | 24.5% |
| At work | 2,844 | 19.7% |
| Outside or on public transit | 1,827 | 12.6% |
| Restaurant | 1,095 | 7.6% |
Among mobile users who scanned a QR code on their mobile devices in June, 58.0 percent did so from their home, while 39.4 percent did so from a retail store and 24.5 percent did so from a grocery store. Nearly 20 percent scanned a QR code while at work, while 12.6 percent did so outside or on public transit and 7.6 percent did so while in a restaurant. Read the rest at comScore.
QR Code Scan Sources [TABLE]
Source of Scanned QR Code*
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLensQR Code Audience (000) % of QR Code Audience** Total Audience: Scanned QR code with mobile phone 14,452 100.0% Printed magazine or newspaper 7,138 49.4% Product packaging 5,101 35.3% Website on PC 3,957 27.4% Poster or flyer or kiosk 3,393 23.5% Business card or brochure 1,940 13.4% Storefront 1,850 12.8% TV 1,693 11.7%
Analysis of the source and location of QR code scanning revealed further insights into how consumers are interacting with this marketing tool. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk. Read the rest at comScore.
QR Code Scanner Demographics [TABLE]
Demographic Profile QR Code* Scanning Audience
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLensQR Code Audience (000) % of QR Code Audience Index** Total Audience: 13+ yrs old 14,452 100.0% 100 Gender: Male 8,743 60.5% 125 Female 5,709 39.5% 76 Age: Age: 13-17 1,076 7.4% 108 Age: 18-24 2,402 16.6% 136 Age: 25-34 5,317 36.8% 211 Age: 35-44 2,827 19.6% 117 Age: 45-54 1,798 12.4% 68 Age: 55-64 594 4.1% 28 Age: 65+ 437 3.0% 22 Income: Income: <$25k 1,193 8.3% 54 Income: $25k to <$50k 2,597 18.0% 79 Income: $50k to <$75k 2,756 19.1% 96 Income: $75k to <$100k 2,689 18.6% 125 Income: $100k+ 5,217 36.1% 13
A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience.
More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience. Read the rest at comScore.
Mobile Marketing Mayhem [COMIC]
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QR Code Cufflinks [PRODUCT]
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Video Trading Cards [PIC]
Limited-edition video trading cards -- packed with 20 minutes of career highlight footage -- will begin hitting store shelves in June. The first ones will feature four basketball players: Lakers star Kobe Bryant, Blake Griffin of the Los Angeles Clippers, John Wall of the Washington Wizards and Kevin Durant of the Oklahoma City Thunder.
Or, they could just put QR Codes on the old skool kind. Read the rest at the LA Times.
