- Posts tagged QR Codes
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Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
QR Code Scanner Demographics & OS [CHART]
Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of consumer scanning traffic and marketer adoption of both two dimensional barcodes (QR Codes) and UPC barcodes (the traditional kind common to packaged goods). It analyzes data and processes traffic from over 5 million ScanLife users and thousands of unique QR Code campaigns from around the world.
ScanLife did not break down its data by industry, but Nielsen earlier this month revealed that among US smartphone owners who used their devices while shopping in-store, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
QR Code Scanning By Store Type [CHART]
For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
In-Store Mobile Behavior [CHART]
Consumers engage in a wide range of product research activities when equipped with their mobile phones in a retail store, finds ClickIQ in a March 2012 survey. The majority of respondents, who qualified for the survey by having researched a product in the past 3 months using their device while at a brick-and-mortar store and since purchased the product, said they accessed the internet to research the product (61%), while one-quarter reported scanning UPS bar codes, and 18% said they had scanned QR codes. Social activities also figured into the equation: 11% sent a text and 8% an image to a family member or friend, while 11% called a family member or friend. 7% also called a different retailer than the one where they were shopping. Read the rest at Marketing Charts.
Rooftop QR Code [PIC]
A good marketer never misses an opportunity to spread the word, right? Well, a public relations consulting firm in Austin, Texas, Phillips & Company, has found a way to place ads in a spot where lots of people are traveling every day: Google Maps and Google Earth.
San Francisco Business Times reports that Phillips (which is interested in the ultimate in outdoor marketing — the "space economy") is now able to place extremely large QR codes on the tops of buildings that will be photographed by the satellites that feed Google Maps and Google Earth its images and read on computers as an image. It's working with another local business, mobile marketing firm 44Doors, as the Austin Statesman reports. Read the rest at BrandChannel.
QR Code For Employee Satisfaction [PIC]
Best Buy uses QR codes to take employees' emotional temperature at its corporate headquarters in Richfield, Minnesota.
Mobile Coupon Redemption [CHART]
18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to [pdf] a JiWire report released in February 2012. Among mobile shopping activities, this was on par with the proportion who had redeemed a mobile coupon, though was less than the percentage who had redeemed an online (34%) or newspaper (22%) coupon. The QR code usage rate represented 53% of the mobile users who knew that their mobile device had a QR scanner. In fact, 33% of users said they did not know if their device had a QR scanner.
11% of mobile consumers reported having used a mobile payment system such as Google Wallet. Read the rest at Marketing Charts.
QR Code Use By Gender & Generation [CHART]
Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to survey results released in February 2012 by BrandSpark International, in association with Better Homes and Gardens. Looking at age groups, 18-34-year-olds (85%) display the highest awareness of QR codes, with 30% of those having used one. 35-49-year-olds are next, with 80% having heard of QR codes, and 23% of those respondents having used one.
These findings align with results from an August 2011 study released by comScore MobiLens, which found that a mobile user that scanned a QR code during June 2011 was more likely to be male (60.5% of code scanning audience), and skew toward ages 18-34 (53.4%). Read the rest at Marketing Charts.
Mobile Scanning Triples In 2011 [CHART]
2011 saw a 300% growth in barcode scanning compared to 2010, and a 1000% increase over 2009, according to a report released in February 2012 by Scanbuy. In fact, Q4 2011 alone saw more scans than 2009 and 2010 combined. Mid-November through December proved a significant period of new user activation, serving as the driving force behind the more than 3 million new ScanLife users activated during the quarter, a 360% growth from Q4 2010. Read the rest at Marketing Charts.
Scannable Magazines [CHART]
Magazines’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, exploded in 2011, rising 439% from Q1 to Q4, according to [download page] a January 2012 study from Nellymoser. The total number of action codes in the top 100 US magazines by circulation jumped 64% quarter-over-quarter in Q4, rising from 1155 to 1189. November’s 681 action codes was the most of any month in 2011, up from 278 in July and 88 in January.
According to a survey released in January 2012 by Chadwick Martin Bailey, magazines and newspapers (35%) were the leading sources for consumers who have scanned a QR code. Read the rest at Marketing Charts.
