- Posts tagged Reputation Management
- Explore Reputation Management on posterous
Increasing Sales [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Corporate Reputation's Role In Product Purchase Decisions [TABLE]
57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get annoyed when it is not obvious what company is behind a product, according to survey results released in January 2012 by Weber Shandwick. Roughly 2 in 5 US consumers also say they hesitate to buy a product when it is not clear what company makes them, and that they do research to learn about the companies that make the product they buy.
The proportions are even higher among developing country respondents: for example, 87% of Chinese consumers and 75% of Brazilian consumers say they are increasingly checking labels to see what company is behind the product they are buying. Read the rest at Marketing Charts.
Search Spike In Reaction To Zappos Hacking Incident [CHART]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Corporate eReputations [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
eReputation [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Corporations With Cred [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
eReputation [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
71% Of Complaint Tweets Are Ignored [CHART]
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. Read the rest at Convince And Convert.
Online Activity Prior To Purchase [CHART]
eb users told Cone they were more likely to do a variety of online research before making a purchase decision compared with a year ago. Researching product information, searching for consumer reviews and searching major ratings websites are now popular among at least half of respondents. The smallest gain was made by social network research; just 12% of internet users solicit their network’s opinion before making purchase decisions. Read the rest at eMarketer.
Effect Of Positive/Negative Online Buzz [CHART]
But a 2011 poll from strategy and communications agency Cone suggests that picture may be changing somewhat. Positive word-of-mouth online was still more likely than negative word-of-mouth to have an effect on a purchasing decision, according to the respondents. And positive buzz increased its effect by 7 percentage points, to 87% of those polled. But at the same time, negative word-of-mouth had swayed 80% of respondents, up 12 percentage points from the year before. Read the rest at eMarketer.
