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Top Brands' Google+ Fan Engagement By Industry [CHART]
Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages were the top two industries based on the same metric. Luxury brands and internet services have also become more popular for consumers on Google+ over the past several months. Read the rest at eMarketer
eTailing Personalization [CHART]
Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer.
Technographics Of Affluent Men [CHART]
An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
Freemium Categories [CHART]
A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to new products and services after experiencing them for free. Based on a survey of more than 2,000 iYogi customers, the research reveals that a Freemium offering is an effective method of market penetration for new and emerging products or service categories.
iYogi's 2012 Freemium Research Report examined consumer adoption of new products and services. Key findings and research highlights include:
Movie and video consumption has led to the highest rates of conversion from Freemium to pay-based subscriptions by as much as 65%;
Cloud-based services have also been successful in acquiring subscribers with this model, reflecting an average conversion rate of 41%;
Computer security follows with 37%, followed by productivity tools, music services, VoIP and more;
Conversion rates were highest among first time users with 68% of first-time users stating they subscribed to movie or video streaming services after the free trial period, followed by 54% for productivity tools and 51% for Cloud services.
Likely Mobile Locations For Tablet Owners [CHART]
While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing information from a nationally representative sample of tablet users on a half-hour by half-hour basis, the USA TouchPoints study finds that in any given week, these consumers are 60% more likely than the average adult to be at an airport, 40% more likely to be at a gym, and 32% more likely to be in a mall. They also over index in other locations including restaurants (22%), quick service restaurants (QSRs - 17%), and work (12%). Read the rest at Marketing Charts.
Retail Text Alert Interest, 2009-2012 [TABLE]
The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales. Read the rest at eMarketer.
Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]
Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. But despite those gains, the vast majority of respondents, 62%, still said it wasn’t important at all for them to be able to make purchases on their mobile phones. Read the rest at eMarketer.
At-Home Device Use For Purchases [CHART]
inmobi-at-home-devices-purchasefunnel-may2012.jpgThe proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext. Basing their findings on research conducted from January to April 2012 across 8,400 panelists in 5 markets (India, South Korea, the UK, the US, and France), the companies found that 69% of laptop users make purchases in the home, compared to 63% of tablet users. Laptop users and tablet users also show similar levels of device usage at home for product awareness (64% and 61%, respectively) and active evaluation (62% and 58%, respectively). Read the rest at Marketing Charts.
Grocery Shoppers' In-Store Purchase Decisions [CHART]
Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories - Specifically Planned, Generally Planned, Substitutes, and Unplanned - the trade association calculated the in-store decision rate by taking the sum of the Generally Planned, Substitutes, and Unplanned category rates. This year, that rate stands at 76% (55% Unplanned; 6% Substitutes; and 15% Generally Planned). This is a significant rise from previous decades’ rates: 70% in 1995; 66.1% in 1986; 64.8% in 1977; and 68.9% in 1965. Read the rest at Marketing Charts.
QR Code Scanning By Store Type [CHART]
For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
