- Posts tagged Search Engine Advertising
- Explore Search Engine Advertising on posterous
Facebook vs. Google [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
US Mobile Search Spending By Device, Q1 2012 [CHART]
Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was also the highest year-over-year growth rate for search ad spending in any quarter since Q4 2010. Read the rest at eMarketing.
Google's 2011 Earnings [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Relevance Of Information Sources [CHART]
The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, followed by consumer opinions posted online (75%), branded websites (59%), and editorial content such as newspaper articles (55%). The relevance of paid traditional media platforms ranged from about 40-50%, while many online platforms scored lower, save for ads served in search engine results (42%). Read the rest at Marketing Charts.
Trust In Sources [CHART]
Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family, an 18% increase from 2007. Consumer opinions posted online (70%) was next-most trusted, outpacing other formas such as editorial content within newspaper articles, and branded websites (both at 58%). Text ads on mobile phones are trusted by just 29% of consumers.
This finding contrasts with April 2012 survey results from Ipsos, which found that while consumers worldwide may turn to their friends for advice on purchases, only 38% will trust a product or a service more because friends recommended it. Read the rest at Marketing Charts.
US Search Spend, Q1 2011-Q1 2012 [CHART]
US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest of 2012. Mobile had a strong showing in Q1, with overall spend on devices reaching 7.65% of all search spend in the US, forecast to grow to 15-20% of total spend by the end of this year.
Adobe’s figures compare to April 2012 data from IgnitionOne, which reported paid search spending growing 30.3% year-over-year in Q1. That study also reported that mobile search held 12.3% share of total search advertising spend in Q1, relatively unchanged from the previous quarter. Read the rest at Marketing Charts.
Google AdWords [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Marketing Budget Changes Due To Attribution By Channel [CHART]
More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and display. In fact, looking at changes to channel investments resulting from attribution, 60% of marketers said paid search received either a significant (18%) or some (42%) increase in budget, while 54% said the same about display advertising, and 53% about SEO. A majority also reported an increase in spending for social media marketing (52%) and mobile (51%) on account of attribution. Read the rest at Marketing Charts.
Mobile Search Ad Spending Up 221.1% [CHART]
Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued its impressive run, with spending on mobile search ads up 221.1% year-over-year, and impressions up 119.9%.
Overall search ad spend slowed 1.8% quarter-over-quarter after a healthy Q4 2011 holiday season. Mobile search ad spend also decreased when compared to its impressive Q4, although clicks were up 246.1% year-over-year, accelerating from the previous quarter. Read the rest at Marketing Charts.
Incremental Search Advertising Clicks [CHART]
On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March 2012 follow-up to a 2011 report. Looking at 390 search ad pause studies, Google found that when the organic search result was between 2 and 4, incrementality of the ad clicks rose to 82%, while 96% of the ads were incremental when the organic result ranked lower than 4. Last year’s report had found that 89% of clicks from search ads are incremental.
The March 2012 report notes that results for individual advertisers may vary, and that the study focused on clicks rather than conversions. Read the rest at Marketing Charts.
