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Millennials & Privacy [CHART]
Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% of 35-54-year-olds and 53% of 18-34-year-olds agreeing.
Additionally, roughly 4 in 5 of the 55+ group feel that young people today have no sense of personal privacy and are willing to post anything and everything about their lives online, a sentiment shared by 74% of those aged 35-54 and 66% of those aged 18-34. Read the rest at Marketing Charts.
Worldwide Privacy Concerns, By Generation [CHART]
The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide study of more than 7,000 consumers in 19 countries. Concern that technology is robbing people of their privacy was relatively aligned across all age groups (between 54-57%), though some of that loss of privacy appears to be self-inflicted: among 18-34-year-olds, many regret having posted personal information (39%) or information about a friend or family member (35%) online. Similarly, around half worry that friends or family will share personal information online about them that they don’t want to be shared. Read the rest at Marketing Charts.
Banking Security [INFOGRAPHIC]
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Viruses, Trojans & Worms, Oh My! [INFOGRAPHIC]
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mCommerce Obstacle: Security Concerns [CHART]
57% of smartphone owners anticipate a similar or decreased usage of their device as a payment method, citing concern about security or fraud (39%) as the leading reason for not increasing their use, according to a February 2012 report from Radius Global. Overall, 86% of Americans say that data security concerns have either a significant influence (49%) or some influence (37%) on their likelihood to make purchases through a smartphone.
According to an Oracle survey released in December 2011, one-quarter of smartphone owners worry that someone will steal their payment information if they use their mobile phone to pay in stores. Read the rest at Marketing Charts.
Social Media Privacy [INFOGRAPHIC]
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Consumer Trust In Online Information Security [CHART]
Oftentimes, worries manifest themselves in the form of trust—or a lack thereof. TRUSTe found 59% of consumers trusted companies to some degree with their personal information online. Read the rest at eMarketer.
Social Network Users' Privacy Settings [CHART]
Clearly, there is room to grow here, but data from National Security Cyber Alliance (NSCA) and McAfee found 21% of US internet users were either unsure of when they last changed their social network privacy and security settings or admitted to having never done so. In comparison, 44% said they had updated their settings within the last month or last week. Read the rest at eMarketer.
