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Top Brand Adoption Of Google+, Dec 2011-May 2012 [CHART]
In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies—64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of May 7, 2012, at least 5,000 people had added 35% of these Top 100 brands to their Circles, up from 21% as of February 7. Additionally, 22% of brands had been “Circled” by more than 100,000 people, an increase from 13% in February. Read the rest at eMarketer.
SEO Tactics [CHART]
As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used this approach. In addition, almost half of marketers said they were increasing the amount of new content being uploaded to their sites, underscoring how important a robust set of owned media is becoming for brands in the digital space. Read the rest at eMarketer.
Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
Facebook vs. Google [INFOGRAPHIC]
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Restaurant Marketing Channels [CHART]
The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who had used each of the various marketing communication forms identified, TV ads were rated effective by the largest proportion of respondents, beating out emails to consumers (90%), ads in local papers (88%), brochures/menus left on consumers’ doorsteps (87%), and participation in a coupon booklet (84%). Social media posts also scored highly, with 84% of respondents rating them effective in driving increased revenue, ahead of other digital communication forms such as emails via daily deals providers (78%), internet ads (76%), and SEO (70%). Read the rest at Marketing Charts.
Social Overtakes Search In Spending [CHART]
Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the “focus” of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives. Read the rest at MediaPost.
How People Find Hospitality/Tourism Websites [CHART]
The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
The Elements Of SEO [INFOGRAPHIC]
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Most Valued e-Commerce Features [CHART]
Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found that keyword search was indicated by 98% to be a valuable, somewhat valuable, or neutral (top 3) feature, making it slightly more popular than sales/specials (95%), email as a merchandising vehicle (94%), seasonal promotions (94%), and what’s new (93%). Other features getting a top-3 ranking among at least 90% of respondents included cross-sells (92%) and product ratings and reviews (91%). Read the rest at Marketing Charts.
Marketing Budget Changes Due To Attribution By Channel [CHART]
More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and display. In fact, looking at changes to channel investments resulting from attribution, 60% of marketers said paid search received either a significant (18%) or some (42%) increase in budget, while 54% said the same about display advertising, and 53% about SEO. A majority also reported an increase in spending for social media marketing (52%) and mobile (51%) on account of attribution. Read the rest at Marketing Charts.
