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Text Message Ad Behavior [CHART]
Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say they have purchased a different product from the store, according to [pdf] May 2012 survey results from Placecast. Similarly, 27% either bought the promoted product or a different one online. And despite just 4% of the survey respondents reporting having signed up for such alerts, interest appears to be on the rise: 41% said they would be at least somewhat or very interested in receiving text alerts about new products, sales, and/or promotions on their mobile device. This represents 14% growth from 36% who showed interest in 2010, and a 32% increase from 31% who were interested in 2009.
Recent research appears to support the potential for text message marketing: according to a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti, SMS (33%) is the most popular method of receiving mobile offers among American consumers, ahead of mobile web, including email (21%), mobile application (11%), and voicemail (8%). Read the rest at Marketing Charts.
Social Media Tools Used By Inc. 500 [CHART]
The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Facebook usage was up in 2011, along with usage of Twitter and foursquare. The study also examined several services and techniques for the first time, some of which already have high usage. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Read the rest at eMarketer.
