- Posts tagged Social Logins
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Social Login Market [CHART]
Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of users turned to their Google accounts for login, with both Facebook and Google growing their share by 1% point from Q4 2011. Twitter also increased its share by 1% point, to 9%, equaling Yahoo, which dropped a point. WindowsLive (3%) appealed to a far smaller subset, as did other login choices, also used by 3%. Read the rest at Marketing Charts.
Social Logins [INFOGRAPHIC]
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Fake Online Accounts [CHART]
Social login platform Janrain has reported in the past on users’ reluctance to register for each new site they want to buy from. The company’s 2011 research found that 88% of online buyers had at some point intentionally left registration information blank or used incorrect information when signing up for a new account at a website, up 12 percentage points from 2010. Read the rest at eMarketing.
Social Logins Popularity [CHART]
And among social network users worldwide, nearly half chose Facebook in a Janrain poll about which social ID they prefer when signing on to retailer sites. That’s higher than the average for signing in to all types of sites across the web, for which 42% of respondents preferred Facebook. It’s also an increase over time for retailers: In Q1 2010, around 40% of social network users worldwide used their Facebook ID to sign in to ecommerce sites. Read the rest at eMarketer.
Social Commerce: Facebook Logins & eCommerce Site Visits By Day [CHART]
An October 2011 study from social retail recommendations service provider Sociable Labs found that at any given time around half of all visitors to US ecommerce sites are already logged in to Facebook. They may not be using their Facebook login to tie their interests, activities and social graph back into the retailer’s recommendation algorithms—yet—but they are active members of the social networking giant who are currently logged in on the same computer. Read the rest at eMarketer.
