- Posts tagged Social Media
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Rate Of Social Sharing By Campaign Type [CHART]
The earned media generated by users sharing to their networks resulted in a significant conversion of new users. For example, 82% of the users that clicked on a friend’s news feed post about a quiz they’d taken went on to take the quiz themselves. Read the rest at Marketing Charts.
Average Entries Per Social Media Campaign By Type [CHART]
Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to be shared via a news feed post or an invite to the app.
To illustrate, coupons, giveaways and sweepstakes get the highest number of entries per social campaign—3,037 on average for coupons versus just 1,070 for sharing-oriented pick-your-favorites campaigns, according to [PDF] a study called “Five Best Practices For Increasing Earned Media,” conducted by Wildfire, the social marketing platform provider. But pick-your-favorites leads among shared campaigns, at 39%, versus just 19% for coupons.
Still, earned media through shares and reposts is worth chasing. The earned media generated by users sharing to their networks resulted in a significant conversion of new users. For example, 82% of the users that clicked on a friend’s news feed post about a quiz they’d taken went on to take the quiz themselves. Read the rest at Marketing Charts.
German Facebook User Demographics [CHART]
Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the rest at eMarketer
German Media Consumption [CHART]
According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at 94% penetration each. However, the internet was not far behind, with more than three-quarters of consumers in the country using it during the month. Read the rest at eMarketer
Global Social Vide Ad Views By Industry [CHART]
The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read the rest at eMarketer.
Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]
According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted that Q1 is typically a busy time of year for video ads shared socially, as many internet users turn online to find—and spread the word about—their favorite Super Bowl commercials. But this year’s Q1 results were also 72% better than the same period in 2011, indicating a real rise in social video ad viewership. Read the rest at eMarketer.
Top Brand Adoption Of Google+, Dec 2011-May 2012 [CHART]
In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies—64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of May 7, 2012, at least 5,000 people had added 35% of these Top 100 brands to their Circles, up from 21% as of February 7. Additionally, 22% of brands had been “Circled” by more than 100,000 people, an increase from 13% in February. Read the rest at eMarketer.
Facebook Advertiser Goals [CHART]
there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer.
Facebook Ad Click Frequency [CHART]
Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read the rest at eMarketer.
Social App/Gaming Use Among Asia-Pacific Men [CHART]
The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an app or game on a social network, while more than half (57%) used them at least once a week. In terms of how they accessed social networks, 70% of respondents logged on via a PC or laptop, while 25% used a smartphone. Read the rest at eMarketer.
