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Teens’ Social Networking Use [INFOGRAPHIC]
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International Social Networking Use By Generation [CHART]
Although social networking penetration is highest among users aged 15-24 (84.4%), comScore’s data shows the elderly online segment rapidly catching up, exhibiting the fastest growth in reach of all age demographics. In October 2011, reach among users aged 55 and older was 79.9%, representing 13% growth since July 2010. By contrast, reach among users aged 15-24 grew only 6% in that period.
Penetration is next highest among users aged 25-34 (83%) and aged 45-54 (82.9%), with each segment growing roughly 11% since July 2010.
Reach among women is higher than men (83.9% vs. 81%), although the growth rate is stronger for men (13% vs. 7%). Read the rest at Marketing Charts.
Regional Social Networking Use By Gender [CHART]
Meanwhile, according to comScore, among the global online population, women spend more time social networking than men, consistently across regions. In October, the gap in time spent was most pronounced in North America and Europe, with women spending almost 2 hours (30%) more than men per month on social networking sites. Overall, women spend an average of 6.5 hours per month on social networks, compared to 5 hours for men.
Examining by market, Israel emerges as the most active country, with visitors spending an average of 11.1 hours on social networking sites per month. Visitors in Argentina (10.7), Russia (10.4), and Turkey (10.2) also spend a significant amount of time, with Chile (9.8) not far behind. Some regional differences exist, though: time spent on social networking category accounted for only 11% of total time spent online in the Asia Pacific region, compared to 28% in Latin America. Read the rest at Marketing Charts.
Social Networking Ruuuuulllllllles The Woooooorrrrrrlllllld [CHART]
Social networking ranked as the most popular online content category in worldwide engagement in October 2011, accounting for almost 1 in every 5 minutes spent online, up from just 6% of time spent online in March 2007, according to [download page] a report released in December 2011 by comScore. Time spent on social networking sites gained ground during that time primarily by taking share from web-based email and instant messengers. Social networks now represent a communication channel for 82% of the world’s online population, representing 1.2 billion users around the world. Read the rest at Marketing Charts.
Social Network Users' Privacy Settings [CHART]
Clearly, there is room to grow here, but data from National Security Cyber Alliance (NSCA) and McAfee found 21% of US internet users were either unsure of when they last changed their social network privacy and security settings or admitted to having never done so. In comparison, 44% said they had updated their settings within the last month or last week. Read the rest at eMarketer.
LinkedIn Basic Training [INFOGRAPHIC]
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LinkedIn Enjoys 400% Mobile Growth
LinkedIn‘s growth metrics are up: The professional social network now has 131 million members and more than a million groups, LinkedIn CEO Jeff Weiner told listeners on an earnings call.
Weiner says more than 15 million people joined the business social network in the third quarter of 2011. That’s a boost of 63% compated to the growth rate this time last year.
And more of those users are accessing the service through mobile. Weiner says mobile pageviews are up by 400% year-over-year. In total, mobile accounts for 13% of LinkedIn’s unique visits.
The LinkedIn Share button is also gaining traction. The Share button is now on 180,000 domains, up from 100,000 in the second quarter. There are now 40,000 developers using the LinkedIn APIs, an increase of 30% from the second quarter. Read the rest at Mashable.
Global Social Network Use [INFOGRAPHIC]
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Social Networking Use by Generation, 2005-2011 [CHART]
The frequency of social networking site usage among young adult internet users was stable during the last year – 61% of online Americans in the 18-29 age cohort now use social networking sites on a typical day, compared with 60% one year ago. At the same time, those ages 30-49 have become somewhat more likely to use the sites on an average day; the frequency of social networking use among this age group grew a modest 18% (from 39% to 46%) in the past year.
However, among the Boomer-aged segment of internet users ages 50-64, social network usage on a typical day grew a rigorous 60% (from 20% to 32%). The frequency of use among the oldest group of internet users did not increase significantly in the past year. Read the rest at Marketing Charts.
Social Networking Growth, 2005-2011 [CHART]
pew-socnet-online-adults-aug-2011.JPGTwo-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up almost 7% from 61% one year ago, according to [pdf] an August 2011 report from the Pew Internet & American Life Project. That’s more than double the percentage that reported social networking site usage in 2008 (29%), and about eight times the 8% who said they used social networking sites in 2005.
Looking at usage on a typical day, 43% of online adults use social networking, up 13% from 38% a year ago and more than triple the rate of 13% in 2008. Out of all the “daily” online activities that Pew polls about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools. Read the rest at Marketing Charts.
