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Twitter Chatter: Junior Seau's Death [CHART]
NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports.
Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and made 12 straight Pro Bowls. He led his hometown San Diego Chargers to a Super Bowl appearance in 1995, and starred at the University of Southern California.
Seau’s on-field excellence, coupled with his reputation as a kind, friendly and compassionate man, led to an outpouring of grief, anger and remembrance on Twitter before his death had even been widely reported by news media. Read the rest at Mashable.
Millennials Use of Social Media During The Super Bowl [TABLE]
For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Social Media Behavior Of Sports Fans [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:TV & Mobile Use [CHART]
Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.
And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often. Read the rest at Nielsen.
Two-Thirds Of Americans Watch The NFL [TABLE]
Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results released in October 2011. Regionally, adults in the Midwest (69%) are 23% more likely than adults in the West (56%) to watch football.
Six in 10 US adults say that they watch NFL football on their television (60%) while fewer than one in ten say they watch on a desktop or laptop computer (8%), smart-phone (3%) or tablet computer (2%). Only 6% say they watch games live, as in they attend the games in person. Read the rest at Marketing Charts.
NFL Fan Demographics [TABLE]
Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most likely to be pro football followers.
Looking at gender differences, poll data indicates 71% of men but only 41% of women follow pro football. The other demographic breakdown that produces a similar disparity is analysis by ethnic group. This reveals that 72% of blacks, but only 54% of whites and 51% of Hispanics, follow pro football. Read the rest at Marketing Charts.
Sport Sites Traffic Surges Post-Lockout [CHART]
One in four web users in the US visited sites in the sports category during the week of July 31, according to data from The Nielsen Company. Compared to weeks during the off-season, the flurry of activity to NFL’s network of sites during the first full week after the NFL lockout ended more than doubled their audience. About 42.5 million Americans stopped by, for a 258% increase in unique US visitors.
Yahoo Sports attracted the highest number of visitors, with 14.9 million unique US visitors during the week ending July 31, which is about 8.9% of active web users. Read the rest at Marketing Charts.







