Two-Thirds Of Americans Watch The NFL [TABLE]

  
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Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results released in October 2011. Regionally, adults in the Midwest (69%) are 23% more likely than adults in the West (56%) to watch football.

Six in 10 US adults say that they watch NFL football on their television (60%) while fewer than one in ten say they watch on a desktop or laptop computer (8%), smart-phone (3%) or tablet computer (2%). Only 6% say they watch games live, as in they attend the games in person. Read the rest at Marketing Charts.

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NFL Fan Demographics [TABLE]

  
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Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most likely to be pro football followers.

Looking at gender differences, poll data indicates 71% of men but only 41% of women follow pro football. The other demographic breakdown that produces a similar disparity is analysis by ethnic group. This reveals that 72% of blacks, but only 54% of whites and 51% of Hispanics, follow pro football. Read the rest at Marketing Charts.

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Sport Sites Traffic Surges Post-Lockout [CHART]

  
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One in four web users in the US visited sites in the sports category during the week of July 31, according to data from The Nielsen Company. Compared to weeks during the off-season, the flurry of activity to NFL’s network of sites during the first full week after the NFL lockout ended more than doubled their audience. About 42.5 million Americans stopped by, for a 258% increase in unique US visitors.

Yahoo Sports attracted the highest number of visitors, with 14.9 million unique US visitors during the week ending July 31, which is about 8.9% of active web users. Read the rest at Marketing Charts.

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