- Posts tagged Sports Marketing
- Explore Sports Marketing on posterous
Top Brands' Google+ Fan Engagement By Industry [CHART]
Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages were the top two industries based on the same metric. Luxury brands and internet services have also become more popular for consumers on Google+ over the past several months. Read the rest at eMarketer
Millennials Use of Social Media During The Super Bowl [TABLE]
For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Super Bowl Multitainment [CHART]
Several companies ran ads during the Super Bowl with another screen in mind—the mobile device–besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens. Read the rest at Marketing Vox.
NFL Playoff Ratings By Market & Demographics [INFOGRAPHIC]
Vikings and Cardinals fans are so dedicated to their sport that they posted huge viewerships for the NFC Championship game between the Giants and 49ers. Each market had a 33.4 rating despite having no horse in the race. TVB crunched Nielsen data based on the average LPM ratings and came up with a ranking of the highest-rated NFL playoff games for markets with no home team competing. Washington, D.C., followed with a whopping 33.2 for the Wild Card matchup between the Steelers and Broncos. Chicago tuned in to see the much-loathed Packers lose in the divisional round, but then they were done watching, by the looks of these ratings. Read the rest at AdAge.
NBA TV Ad Spending, 2008-2011 [CHART]
Ad spend for the 2010-2011 NBA post season rose to $623.2 million, up 28% from $487.3 million the prior year. Ad spending during the regular 2010-2011 season also shot up, reaching $406.8 million, representing a 31% increase from $311.4 million for the 2009-2010 regular season, and a 42% leap from $287.3 million for the 2008-2009 regular season.
The extended lockout did not appear to dampen fans’ enthusiasm, as almost 35 million viewers watched at least a portion of 1 of the 5 games that aired nationally on Christmas Day to kick off the new season. Read the rest at Marketing Charts.
National Sports TV Ad Spending [CHART]
National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen found that cable has an increasing share of those ad dollars, growing 37.3% year-over-year. The increase in TV ad spend mirrors a similar increase in the amount of live TV sports content available on TV and cable: there were more than 42,500 hours of live sporting events on national broadcast and cable TV in 2011, a 5% rise over 2010. Read the rest at Marketing Charts.
TV & Mobile Use [CHART]
Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.
And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often. Read the rest at Nielsen.
Two-Thirds Of Americans Watch The NFL [TABLE]
Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results released in October 2011. Regionally, adults in the Midwest (69%) are 23% more likely than adults in the West (56%) to watch football.
Six in 10 US adults say that they watch NFL football on their television (60%) while fewer than one in ten say they watch on a desktop or laptop computer (8%), smart-phone (3%) or tablet computer (2%). Only 6% say they watch games live, as in they attend the games in person. Read the rest at Marketing Charts.
NFL Fan Demographics [TABLE]
Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most likely to be pro football followers.
Looking at gender differences, poll data indicates 71% of men but only 41% of women follow pro football. The other demographic breakdown that produces a similar disparity is analysis by ethnic group. This reveals that 72% of blacks, but only 54% of whites and 51% of Hispanics, follow pro football. Read the rest at Marketing Charts.
Pro Sports Digital Revenue, by League [CHART]
Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded. Read the rest at eMarketer.
