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Social Brand Value [INFOGRAPHIC]
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5 Successful Startups [INFOGRAPHIC]
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Starbucks, Scaled [INFOGRAPHIC]
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Starbucks & Lady Gaga Team Up For Born This Way Release [VIDEO]
Starbucks will go all Gaga for the May 23 release of the pop superstar's new album, Born This Way: They'll be offering song downloads, exclusive video streaming of an acapella version of Born This Way, and a QR code game. The catch is you need to log onto Starbuck's WiFi network for access. Read the rest at Starbucks.
Starbucks New Mobile App Pays For Coffee
Have a Starbucks Card? That's so 2010--the coffee megachain has just gone national with a Starbucks Card mobile app that lets you use your smartphone to pay for that morning macchiato.
Starbucks started testdriving the mobile pay system in September 2009, but is set to launch in over 7,500 locations across the country. Unlike more sophisticated mobile pay systems in the works, the coffee chain is capitalizing on the success of the low-fi Starbucks card customers already use. Like the plastic version, the mobile app (available only on iPhone and BlackBerry at the moment) lets coffee drinkers fill and refill their account with PayPal or a credit card, or be set to reload when its empty.
To pay, the app loads a bar code, which is scanned at the counter to pay for the drink. Read the rest at Huffington Post.
