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Motivations To Pay For Online Video [CHART]
Findings from a March 2012 study conducted by global management consultant company Accenture offered insight into what online video viewers worldwide were willing to open their wallets for: 35% were willing to pay more for higher-quality video content and the same percentage said they would pay more for reduced advertising. Access to premium content—such as new or popular movie releases—was also a draw for 32% of respondents. Read the rest at eMarketer.
Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
Types Of Online Video Consumption [CHART]
The immediacy and ease of streaming services continue to draw users in search of online video. According to the survey, 58% of respondents said they watched online videos on web-based streaming services that hosted user-generated content, such as YouTube. And more than one-third of respondents said they watched content on full-episode player sites, such as Hulu or Netflix. Read the rest at eMarketer.
American Online Movie Viewers, 2010-2016 [CHART]
According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US internet users will view online movies in 2012. Read the rest at eMarketer.
The Demise Of The Plastic Disc Industry [CHART]
According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, will drop from 2.6 billion units in 2011 to 2.4 billion units in 2012. Read the rest at eMarketer.
Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
More Original Netflix Programming
Ratcheting up competition with HBO, Netflix will produce 13 episodes of a new comedy series, "Orange is the New Black," according to a person with knowledge of the situation.
The online movie and TV service will have first rights to the series from the creator of "Weeds," said the person, who wasn't authorized to speak before the deal is announced. The show is based on the memoir of a communications executive who served time for drug-related charges in a minimum-security women's prison. Read the rest at AdAge.
How Interent Users Watch TV By Generation [CHART]
Video game consoles were twice as popular for watching favorite TV shows among both “trailing” and “leading” millennials (currently ages 14 to 22 and ages 23 to 28, respectively) than among the average of all age groups, with nearly one in five millennials reporting having done so in the past six months. The drop off among older age groups was steep. The report found no one over 65 watched TV via a video game console at all. Read the rest at eMarketer.
How Parents Connect With Their Kids, Technologically [CHART]
A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time. Read the rest at eMarketer.
