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US Smart Phone Market Share, By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012.
Apple rose to 30.7% share of the smartphone market for the 3-month period ending in March, up close to 4% from 29.6% the previous period. Google and Apple both gained at the expense of RIM, which lost more than 23% to 12.3% share, and Microsoft, which dropped 17% of its share, down to 3.9%.
General US smartphone ownership grew to 106 million in March 2012, representing a 9% increase from December. Read the rest at Marketing Charts.
Smart Phone Market Share By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than 50% in the past year. Apple also saw a rise in market share, up 5% to 30.2%. Both Google and Apple gained at the expense of RIM, which lost 19% to 13.4% share, and Microsoft, which dropped 25% of its share, down to 1.5%.
General US smartphone ownership grew significantly between November 2011 and February 2012, with 104.5 million people in the US owning the devices during the 3 months ending in February 2012, up 14% from the prior 3-month period. This also represents 50% growth from 69.5 million owners a year ago. March data from Nielsen indicates that 49.7% of the US mobile subscriber population now owns a smartphone, as of February 2012, compared to just 36% in February 2011. Read the rest at Marketing Charts.
Mobile iOS Dominates In Latin America [CHART]
In October 2011, comScore found that in Mexico, non-computer devices represented 2.9% of the country’s internet traffic. A closer look at the data shows that mobile phones, tablets and other non-computer connected devices represented 58%, 28% and 14% of Mexico’s mobile internet traffic, respectively.
Apple devices in Mexico had a clear lead over mobile internet devices running Android and other operating systems, with iOS taking a 60% share of mobile traffic in the country, according to comScore. Read the rest at eMarketer.
Android Widens Mobile OS Lead [CHART]
Results from the “Simple Target & Audience Trends (STAT)” report indicate that Android’s share of the smartphone market in the Jumptap network jumped to 52.7% in November, representing an 18% increase from 44.7% in October. Rather than eat into Android’s share with its 4S release, iOS lost ground in November, falling to 22.1% share from 24.6% in October, though remaining ahead of Blackberry (20.9%).
iOS remained the leader in CTR among operating systems, up 14% from 0.63% to 0.72%. Android (0.64%) shot up 30% month-over-month to take the second rank, ahead of Symbian (0.56%). Read the rest at Marketing Charts.
Android Dominates Smart Phone Impressions [CHART]
Fifty-four percent of smartphone impressions on the Millennial Media mobile network during Q1 2011 occurred on devices running the Android OS, according to [sign-in page] the Q1 2011 Millennial Media SMART Report. This was slightly more than twice the impression share captured by Android’s closest rival, iOS (26%).
The only other smartphone OS with a sizable impression share in Q1 2011 was RIM (Blackberry), which garnered 17% of impressions. In addition, smartphones captured 62% of all mobile impressions on the Millennial network during the quarter, followed by feature phones (23%) and connected devices (15%). Read the rest at Marketing Charts.
Android, Triumphant! [CHART]
Android has taken the lead on Apple iOS as the most desired OS for consumers planning on getting a new smartphone in the next year, according to Q1 2011 data from The Nielsen Company. Thirty-one percent of consumers desire the Android OS, narrowly beating the 30% who want iOS. Read the rest at Marketing Charts.
