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Leading Spot Radio Ad Growth Categories, Q1 2012 [TABLE]
Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results, according to [pdf] a report by the Radio Advertising Bureau (RAB). Q1 2012 results confirm that radio commands a solid position in brands’ total marketing plans, stated Erica Farber, RAB President and CEO. “While advertisers continue to capitalize on Radio’s Spot and Network efficiencies, they’re increasingly utilizing local digital capabilities and audience engagement that this medium affords.” Read the rest at Marketing ChartsRead the rest at Marketing Charts.
Social App/Gaming Use Among Asia-Pacific Men [CHART]
The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an app or game on a social network, while more than half (57%) used them at least once a week. In terms of how they accessed social networks, 70% of respondents logged on via a PC or laptop, while 25% used a smartphone. Read the rest at eMarketer.
Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]
Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and commuting hours. In addition, more than a quarter of respondents used these devices after work hours (29%) and on weekends (27%). Read the rest at eMarketer.
French Mobile Social Use, 2010-2014 [TABLE]
eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more noteworthy. This year, the number of mobile social users will grow 53.8% to 7.5 million and next year account for nearly half (11.3 million) of total social network users. Read the rest at eMarketer.
Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
Social TV Activities [TABLE]
Research has also found that the conversations taking place on social networks are leading viewers to new shows. According to a January 2012 poll of US heads of TV households conducted by marketing research company Horowitz Associates, 19% of respondents had begun watching a show after reading about it on a social network or blog. Viewers also headed online to find out additional information about shows and content. Twenty-three percent of those polled said they had visited a website or used an app that provided more content about a show, while 39% had used the internet to search for more information about something they saw on television. Read the rest at eMarketer.
Retail Text Alert Interest, 2009-2012 [TABLE]
The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales. Read the rest at eMarketer.
Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]
Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. But despite those gains, the vast majority of respondents, 62%, still said it wasn’t important at all for them to be able to make purchases on their mobile phones. Read the rest at eMarketer.
Facebook Ad Metrics In Spain By Gender, 2011 [TABLE]
Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer.
