- Posts tagged Tablet Commerce
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Meh: Tablet Magazine Experience Not So Great [TABLE]
As magazine newsstand sales continue to plummet, publishers and markets are coming around to digital magazine formats. Consumers, too, are gravitating to these digital versions, with a large percentage of tablet users preferring digital magazines to their print counterparts. According to media measurement and insights firm GfK MRI, 67% of tablet users say they would rather read an electronic version of a magazine than a paper version.
However, the preference may be more based on convenience than aesthetic. Roughly 65% of tablet magazine readers told GfK MRI they find the print magazine experience more satisfying. Read the rest at eMarketer.
Preferred Shopping Methods [CHART]
When Zmags surveyed US consumers who owned a PC or laptop computer about their shopping methods, 87% said they preferred using websites and mobile sites, compared to 14% who most liked shopping from websites via smartphone and just 4% who preferred to shop using mobile or tablet apps. Read the rest at eMarketer.
Holiday Tablet Shopper [INFOGRAPHIC]
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Tablet Use By Location [CHART]
But unlike smartphones that go everywhere and laptops that travel between work and home, few consumers take their tablets with them when they leave the house. However, consumers do take their tablets on vacation or work trips where they use them as a laptop replacement and a small number take them on their commute. Interestingly, our recent research found that tablets are for the most part a one-person device, although there are consumers who share their tablet with other family or household members.
Tablets are, however, mobile within the home, with the highest usage taking place on the couch, from the bed and in the kitchen. Read the rest at Google Mobile Ads.
Tablets & Smart Phone Holiday Shopping Behavior [CHART]
According to a Google holiday shopping study conducted by Ipsos OTX, 77% of tablet owners plan to use them this holiday season for shopping. Read the rest at eMarketer.
mCommerce: Smart Phones & Tablet Use [CHART]
Ipsos also presents a group of consumers called “dual owners”—those who own both tablet and smartphone devices. Dual owners, Ipsos determined, conduct m-commerce purchases twice as often as those who own only smartphones. Dual owners, on average, made more than 20 mobile purchases over the past year. Read the rest at eMarketer.
Tablets May Trump mCommerce
While all eyes in the online retail space seem to be on social networks and smartphones these days, we’re seeing an emerging trend with tablets that could be the most interesting of all. Only 9% of web shoppers now have tablet devices, but here’s the big deal — most of those people already own smartphones (as well as PCs, of course), and they are saying that they actually prefer to use their tablets for shopping. Not only that, but the ownership of the tablet device itself actually increases the amount of time that people spend online. And we’re anticipating a hockey stick in tablet adoption in the next five years on top of all that. Read the rest at Forrester.
