- Posts tagged Technographics
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Technographics Of Affluent Men [CHART]
An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
Technographics Of Romney & Obama Supporters, By Generation [CHART]
President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged 45 and over, compared to 22% of the latter. This might be expected, given social networking sites’ higher penetration among younger age groups. Surprisingly, though, Republican presidential hopeful Mitt Romney’s website audience skews younger than his social media audience, with 46% of the former aged under 35, compared to 41% of the latter.
According to March 2012 figures from Nielsen, 52% of visitors to BarackObama.com during January were either aged 50-65 (34.6%) or over 65 (17.4%), the highest proportion of the 5 candidates studied. Read the rest at Marketing Charts.
Google+ [INFOGRAPHIC]
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Time Spent Playing Mobile Games [CHART]
66% of men aged over 30 spend more than 1 hour a day playing games on their mobile phone, compared to 50% of men aged 12-29, according to a January 2012 MocoSpace survey that polled 15,000 of its mobile gaming community. Women aged over 30 showed an even greater propensity towards mobile gaming consumption: 74% said they spend more than an hour a day playing games, including 27% who reported spending more than 3 hours a day. Read the rest at Marketing Charts.
Technology Ownership Of Millennial Children, By Device [CHART]
A survey of parents of children between ages 10 and 13 done by AVG Technologies, a security software company that polls parents of children around the world about digital trends and device usage, found that 63% of US 10- to 13-year-olds had their own computer, while over a quarter (28%) possessed a smartphone. Even 58% of 10-year-olds owned a PC, while 21% had a smartphone. Read the rest at eMarketer.
