- Posts tagged Television
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German Media Consumption [CHART]
According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at 94% penetration each. However, the internet was not far behind, with more than three-quarters of consumers in the country using it during the month. Read the rest at eMarketer
Multitainment Attention By Device [CHART]
TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously engaging in TV-related activities on their devices, smartphone and tablet users both give an average of 63% of their attention to TV. The average attention level drops when these multitaskers engage in unrelated activities, but still remains above 50%, at 55% for smartphone users and 61% for tablet users.
Multitaskers using a computer pay the least amount of attention to TV when performing related (55%) and unrelated (50%) activities. Read the rest at Marketing Charts.
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]
Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and commuting hours. In addition, more than a quarter of respondents used these devices after work hours (29%) and on weekends (27%). Read the rest at eMarketer.
Content-Related TV Multitasking [CHART]
Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends about the show (23% vs. 12%), and more than three times as likely to voice chat with friends about the show (20% vs. 6%). Smartphone multitaskers are also the most likely to social network with both online communities (20%) and friends (15%) about the show.
According to May 2012 survey results from Horowitz Associates, 6% of TV viewers with internet access at least occasionally interact about a show on social media in real time, rising to 8% among 18-34-year-olds. Read the rest at Marketing Charts.
TV Multitasking By Device [CHART]
63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from the Internet Advertising Bureau. 16% of live TV viewers and one-quarter of DVR TV viewers said they used a smartphone to multitask, while tablet use was reported by 9% and 14%, respectively. Despite a computer being the most common device used for multitasking, smartphones users were the most likely to interact with others about TV-related content (45%), ahead of tablet (30%) and computer (21%) users. Read the rest at Marketing Charts
Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
Video Audience, By Race [CHART]
nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet video than African Americans, at 6 hours and 19 minutes, and Hispanics, at 6 hours and 10 minutes. Caucasian internet video viewers spent the least amount of time, at just under 4 hours. Looking at gender patterns, the report finds that male viewers spent on average 5 hours and 4 minutes per month watching video on the internet, almost an hour more than female viewers (4 hours and 8 minutes).
Breaking the gender data down by age groups, the report shows that male internet video viewers aged 18-49 watched the most content on a monthly basis, at an average of 6 hours and 31 minutes. Read the rest at Marketing Charts.
Video Consumption, By Generation [CHART]
For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched nearly 23 hours more per month. At the same time, men spent more time with video on the internet—about 90 minutes longer among 18- to 49-year-olds and 70 minutes longer among older adults. Men in the 18-to-49 group also spent more time with mobile video than did comparably aged women. Read the rest at eMarketer.
Video Viewing Mediums [CHART]
TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page] in a May 2012 report. In fact while the number of Americans watching TV dipped by about 4 million from Q1 to Q4 2011 (to 284.4 million), the online video audience grew by 3.5% from 142.4 million to 147.4 million, and the mobile video audience increased 17.5% from 28.5 million to 33.5 million. Read the rest at Marketing Charts.
2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]
Mobile devices are replacing the time we spend on our desktops and with every other media from print to TV. And yet there is a huge chasm when it comes to ad spending. Unfortunately for those of us in the digital space, search is how many companies have learned to justify digital spending. Analytics wonks and CFOs have fallen in love with search's clean funnel. But Apple and Siri are about to change all that. Read the rest at iMedia Connection.
