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Corporate eReputations [INFOGRAPHIC]
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Up To A Third Of Super Bowl Ads Will Be Shazamed
hazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode.
And with 175 million downloads and $32 million in venture backing, the company’s going beyond its simple, original mission of “name that tune.” With that kind of scale, Shazam has its sights set above mobile ads (the standard money maker for apps, which is still a relatively small slice of an ad budget) and into the big money: television. Read the rest at AdAge.
Product Video Conversion Examples
The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.
Organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not. Read the rest at KISSmetrics.
Emotional Social Media [INFOGRAPHIC]
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Google+ Passes 62M Users, Expected To Hit 400M By 2013 [CHART]
Paul Allen, the self proclaimed “Google+ unofficial statistician,” has pinned the Google+ user base at 62 million as of December 27th. Allen also has some staggering estimation for the continued growth of Google+. The estimate for Google+ users at the current growth rate is 293 million users by the end of 2012, but Allen is bullish on these numbers. He estimates the acceleration will continue and predicts Google+ will end 2012 with over 400+ million users. Read the rest at Marketing Land.
The Site Registration Barrier [CHART]
54% of consumers say they may leave a website or not return when presented with registration requirements, while a further 6% say they will leave or avoid the site, according to [download page] a survey released in January 2012 by Janrain. 26% of consumers will go to a different site, if possible, representing a 53% jump from 17% of respondents who responded the same way the previous year. Similarly, the proportion saying they will complete registration dropped 44% from 25% to 14%.
In fact, 90% of consumers say they have left a website when they forgot their login information, rather than recovering that information. A similar proportion say they have given incomplete or incorrect information when creating a new account at a website. Read the rest at Marketing Charts.
Corporate Social Media Accounts [CHART]
Enterprise-level companies of over 1000 employees now average 178 corporate-owned social media accounts, according to a survey released in January 2012 by Jeremiah Owyang of the Altimeter Group. The average enterprise company owns the most accounts on Twitter (39), followed by blogs (32), Facebook (30), and LinkedIn (29). Companies were also found to have an average of 23.4 forum, message board, or community accounts, and also held multiple YouTube (9.4), Foursquare (6.3), and Flickr (3.8) accounts. The study did not include employee accounts or Google+ accounts. Read the rest at Marketing Charts.
Restaurants Email Marketing [CHART]
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Republican 2012 Presidential Candidate Search Volume [CHART]
Global monthly search volume for each 2012 Republican presidential candidate, according to Google AdWords data.
