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Facebook Nation [INFOGRAPHIC]
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Social Brand Value [INFOGRAPHIC]
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Automakers' Retweet Rates [CHART]
Visibli analyzed the top 5 auto brands to see which one of them is most engaging on Twitter. Honda, it determined, was the winner. How did it do it?
For starters, it targeted the right followers—45% of which are interested in auto-related content, which is higher than the other brands examined. That is social media marketing 101 though. Honda also did something that defies best practices in this space—it tweeted almost exclusively about auto issues. Read the rest at Marketing Charts.
Toyota Corolla/Hatsune Miku Augmented Reality Campaign Metrics [TABLE]
On the night of the Hatsune Miku event and the augmented reality launch, Toyota saw a 600% percent increase in Toyota Shopping Tool app downloads. After the first night's spike, app downloads continued to outperform normal download rates throughout the week. Additionally, Corolla leads jumped by 30% that week, and time spent on the one Corolla/Miku web page outpaced time spent on the entire Corolla section of Toyota.com (including customization tools, pricing pages and demo videos).
Week-over-week traffic for Corolla/Miku from September 4 to 11 increased 167%. After seven full weeks, it returned to pre-Hatsune Miku campaign levels. Read the rest at eMarketer.
