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Social Media Privacy [INFOGRAPHIC]
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90% Of Online Americans Worry About Their Privacy [CHART]
Consumer concern for online privacy is at a significantly high level, according to the Q1 2012 TRUSTe Privacy Index, which shows that 90% of US adults worry about their privacy online. Although a plurality (46%) of survey respondents indicate the frequency of their online privacy worries to be just occasional, 23% say they always worry about their privacy online, with a further 21% saying they frequently worry. Southerners, 45-54-year-olds, and divorcees are those most likely to frequently or always worry about their privacy.
Consumers may have reason to worry: according to a paper submitted by a team of mathematicians to an August 2011 cryptography conference, 4 of every 1,000 public keys protecting webmail, online banking, and other online services provide no cryptographic security, as reported by Ars Technica in February 2012. Ars Technica also reported that a separate group of researchers said they had been able to remotely compromise about 0.4% of the public keys used for SSL web site security. However, those researchers, at Freedom to Tinker, cautioned that the problem affected various embedded devices, rather than web servers, and should not result in a decrease in confidence regarding e-commerce security. Read the rest at Marketing Charts.
Consumer Trust In Online Information Security [CHART]
Oftentimes, worries manifest themselves in the form of trust—or a lack thereof. TRUSTe found 59% of consumers trusted companies to some degree with their personal information online. Read the rest at eMarketer.
100 Years Of The Better Business Bureau [INFOGRAPHIC]
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Trust & Message Volume [CHART]
Data from the “2012 Edelman Trust Barometer” indicates that 63% of the global informed public needs to be exposed to information about a specific company 3-5 times in order to believe it to be true.
Interestingly, the proportion that needs to hear something more than 6 times is on par with the proportion needing to hear it only once or twice (both at 19%). Read the rest at Marketing Charts.
Trust In Sources, By Media [CHART]
32% of “informed publics” in 20 countries around the world say they trust traditional information sources a great deal, representing a 10% rise from 29% in 2011, and remaining ahead of online sources, which rose 18% from 22% to 26% of these respondents, according to survey results released in January 2012 by Edelman. Social media showed the largest growth in trust of the various media sources, with 14% citing a great deal of trust, up 75% from 8% in 2011. And the proportion showing their faith in corporate sources of information has also jumped, rising 23% from 13% to 16%.
The report defines informed publics as aged 25-64, college-educated, in the top 25% of household income per age group in their country, and reporting significant media consumption and engagement in business news and public policy. Read the rest at Marketing Charts.
Distrust In Facebook Storefronts [CHART]
53% of consumers who say they are active internet users do not believe that Facebook’s storefronts are committed to protecting them against fraud, with a further 23% saying they are unsure, according to [download page] a study released in December 2011 by ThreatMetrix in partnership with the Ponemon Institute. In fact, 51% of respondents say that Google is more effective than Facebook at keeping them safe from online criminals, and only 20% have purchased something directly within Facebook.
According to an Oracle study released in December 2011, 34% of American and Canadian consumers say they would never purchase products via a retailer’s Facebook page, compared to 19% who said they would (9%) or already have (10%) done so. Read the rest at Marketing Charts.
Online Advertising Distrust Demographics [CHART]
The reasons for not clicking on ads varied by age and gender, but the majority of users who declined to click did so based on perceived lack of ad trust or relevancy.
Users ages 25 to 44 were the least trusting: 18% didn’t trust online ads in general, and 24% feared getting a computer virus from clicking on ads. These users were also less likely to want to disrupt their online experience by clicking on an ad and navigating away from a page. Disruption of user experience was significantly more important to men than women. Read the rest at eMarketer.
Online Trust [FLOW CHART]
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Offline & Distrustful [CHART]
Internet users tend to be more trusting than non-users: 46% of internet users said that “most people can be trusted.” This is significantly higher than non-internet users. Only 27% of them said that “most people can be trusted.” Read the rest at Pew Internet.
