- Posts tagged Tumblr
- Explore Tumblr on posterous
Optimal Social Post Dayparting [CHART]
When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday) gives the best chance at achieving a high click count. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.
The post notes that all times are Eastern Standard Time (EST). Read the rest at Marketing Charts.
Moms' Favorite Social Networks & Blogs [CHART]
Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely than the US average to visit the blogging platform. Yet despite their preference for Facebook, many Millennial mothers (born between 1977 and 1994) have a love/hate relationship with the social network, according to May 2012 survey results from Meredith’s Parents Network. For example, on the one hand, 57% of this group feel that it is a waste of their time, while on the other hand, 89% describe their time with the site as “me time.” And while the Nielsen findings indicate that mothers are 38% more likely to become a fan or follow a brand online, 55% of Millennial mothers say they have de-friended companies on Facebook, citing too many messages and ads as their main reason. Read the rest at Marketing Charts.
Tumblrers [INFOGRAPHIC]
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Posterous Purchased By Twitter
Twitter has acquired blogging platform Posterous, and the latter’s engineers, product managers and other staff members will soon be joining the existing Twitter teams so they can “make Twitter even better”.
In what very much appears to be a talent acquisition, existing Posterous bloggers should seriously consider moving their content to another blogger platform as soon as possible. While Twitter have given assurances that Posterous Spaces will remain up and running without disruption for now, reading between the lines in the various statements that have been made it’s fairly obvious that these services will not continue indefinitely, certainly as they are now. Read the rest at Mediabistro.
Tumblr Traffic, Nov 2010-Nov 2011 [CHART]
Usage of blogging platform Tumblr has also seen increases, though of a relatively more modest nature. In January, comScore reported the site’s US traffic rose from less than 7 million unique visitors in late 2010 to more than twice as many a year later. Read the rest at eMarketer.
Top 10 Sites Getting Pinterest Traffic [CHART]
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Marketers Use Of Social Media Channels [CHART]
Smaller social sites with less current marketer usage will benefit this year. Nearly one in five respondents said they would begin marketing on YouTube in 2012. And though just 10% of marketers said they would have a new presence on Tumblr, that is on top of only 15% already using it, for an increase of more than 66%. Proportionally, usage of SlideShare and online forums would increase even more than that. Read the rest at eMarketer.
Social Networks By High Growth In Time Spent [CHART]
When it comes to time spent, Pinterest, a visual bookmarking site, saw an average of 72.1 minutes per worldwide user in October 2011, a 512% increase since May 2011, when comScore first started tracking the site. Tumblr visitors posted an average of 81.6 minutes in October, up 41% from October 2010. However, this is still far behind the time spent per user on Facebook, which also saw 40% growth from October 2010. Read the rest at eMarketer.
Fastest Growing Top Social Networks [CHART]
In December 2011’s “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where It’s Headed” report, comScore indicated that social blogging platform Tumblr saw a 172% increase in worldwide audience size between October 2010 and October 2011, overshadowed only by Sina Weibo, China’s version of Twitter, with a 181% increase. Twitter itself had a 59% increase in unique visitors. Read the rest at eMarketer.
