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SEO Tactics [CHART]
As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used this approach. In addition, almost half of marketers said they were increasing the amount of new content being uploaded to their sites, underscoring how important a robust set of owned media is becoming for brands in the digital space. Read the rest at eMarketer.
Optimal Social Post Dayparting [CHART]
When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday) gives the best chance at achieving a high click count. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.
The post notes that all times are Eastern Standard Time (EST). Read the rest at Marketing Charts.
Top Internet Retails' Social Adoption, By Service [CHART]
The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, and collecting the data from April 14 to May 2, 2012, Campalyst reveals that 97% of the top 250 internet retailers have at least one branded page or channel on Facebook, with Twitter (96%) closely following, and YouTube (90%) also seeing high adoption. Similar to a recent Simply Measured report which found 64% of the Interbrand top 100 brands to have a presence on Google+, the Campalyst data shows Google+ adoption among the top 250 internet retailers to be at 67%, with Pinterest (61%) not far behind. Looking at average follower size, though, a clear winner emerges. Read the rest at Marketing Charts.
Moms' Favorite Social Networks & Blogs [CHART]
Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely than the US average to visit the blogging platform. Yet despite their preference for Facebook, many Millennial mothers (born between 1977 and 1994) have a love/hate relationship with the social network, according to May 2012 survey results from Meredith’s Parents Network. For example, on the one hand, 57% of this group feel that it is a waste of their time, while on the other hand, 89% describe their time with the site as “me time.” And while the Nielsen findings indicate that mothers are 38% more likely to become a fan or follow a brand online, 55% of Millennial mothers say they have de-friended companies on Facebook, citing too many messages and ads as their main reason. Read the rest at Marketing Charts.
LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]
In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That's four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs.
Social Login Market [CHART]
Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of users turned to their Google accounts for login, with both Facebook and Google growing their share by 1% point from Q4 2011. Twitter also increased its share by 1% point, to 9%, equaling Yahoo, which dropped a point. WindowsLive (3%) appealed to a far smaller subset, as did other login choices, also used by 3%. Read the rest at Marketing Charts.
Twitter Chatter: Junior Seau's Death [CHART]
NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports.
Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and made 12 straight Pro Bowls. He led his hometown San Diego Chargers to a Super Bowl appearance in 1995, and starred at the University of Southern California.
Seau’s on-field excellence, coupled with his reputation as a kind, friendly and compassionate man, led to an outpouring of grief, anger and remembrance on Twitter before his death had even been widely reported by news media. Read the rest at Mashable.
Costs Of Social Media Customer Service Untracked [CHART]
Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service channels currently supported by respondents, Facebook leads, with 60% indicating support, just ahead of Twitter (59%). Even so, just 13% say they track the cost of Facebook for customer service, and just 15% track Twitter’s cost for this activity. Similarly, less than 1 in 10 track the transaction costs of other activities on these channels, including technical support, service with sales, and proactive service. Read the rest at Marketing Charts.
