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Global Social Media Growth, By Country [CHART]
Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest at eMarketer.
Growth/Decline Of Online Spending, By Country [CHART]
Looking at how online spending has changed since the start of the global recession, WorldPay discovered that 63% of consumers in China report spending more online, compared to just 5% who say they spend less. This net growth of 58% was far higher than the nearest country, India, with net growth of 30% (45% vs. 15%). By contrast, only 22% of consumers in the US report spending more online since the start of the global recession, compared to 32% who report spending less, for a net 10% decline.
This boom in spending in China correlates with December 2011 results from Translated’s T-Index, a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita. That research forecast that the US (16.8%) will fall behind China (18.8%) in online market share by 2015, despite having more than double the share in 2011 (24.4% vs. 11.5%). Read the rest at Marketing Charts.
Share Of Disposable Income Spent Online By Country [CHART]
US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable income online, at 33%, followed by those in China (31%), Brazil (27%), and the UK (25%). Within the US, 8% of respondents - who were required to have shopped online within the past 6 months - said that they already spend more than 50% of their disposable income online - compared to 11% in the UK (the highest proportion among the countries), and the total sample average of 7%. Read the rest at Marketing Charts.
Click-Through Rates By Region [CHART]
Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according to TBG Digital insight, could be due to the increase in number of ads per page, sometimes showing up to 7 at a time. The US saw an average click-through rate (CTR) decline of 8%, while France experienced a bigger drop of 13%. Read the rest at Marketing Charts.
Internet User Adoption, 1995-2011 [CHART]
In 1995, only about one in 10 adults in the U.S. were going online.2 As of August 2011, the U.S. internet population includes 78% of adults (and 95% of teenagers).3 Certain aspects of the current internet population still strongly resemble the state of internet adoption in 2000, when one of Pew Internet’s first reports found that minorities, adults living in households with lower incomes, and seniors were less likely than others to be online. “Those who do not use the Internet often do not feel any need to try it, some are wary of the technology, and others are unhappy about what they hear about the online world, the report concluded.4 Read the rest at Pew Internet & American Life.
Email vs. Text: Global ePromotion Preferences [CHART]
According to a March 2012 report from Ipsos, 75% of internet users surveyed worldwide preferred receiving retail promotions via email over text. Internet users in the UK and US were even more inclined to prefer email than the average internet user, at 87% and 86%, respectively.
Internet users in the largest emerging-market countries, though, were less partial to email-based marketing messages. Among the so-called BRIC countries, Brazil came closest to the worldwide average, with 76% of respondents in the country preferring email. Respondents in Russia, India and China also preferred email over text, but greater portions of respondents (at 32%, 34% and 43%, respectively) in those countries preferred receiving promotions via text message. Read the rest at eMarketer.
Mutlitainment: Frequency Of Smart Phone & Television Use In Europe & America [CHART]
In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking in several times a day (only 12 percent of surveyed Germans describe this kind of heavy use). Read the rest at paidContent.
Multitainment: Frequency Of Tablets & TV Use In Europe & America [CHART]
There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while they watch television. Read the rest at paidContent.
American Students Abroad [INFOGRAPHIC]
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Global SMB Web Use & Sales [CHART]
SMBs that use a wide range of internet tools to market, sell, and support customers, interact with suppliers, and empower employees (high-Web) appear to enjoy faster sales growth than those who either just have a website or social networking site (low-Web), or do not have a website at all (no-Web), according to survey results released in March 2012 by the Boston Consulting Group. High-web SMBs in the US experienced 10% growth in historical 3-year sales, compared to a decline in sales growth of 5% among low-Web and no-Web SMBs. Similar, if not even larger discrepancies in historical 3-year sales growth between high-Web and low- or no-Web SMBs were found in China (25% vs. 9%), Turkey (17% vs. -5%), and Germany (18% vs. 4%).
Within the US, high- and medium-web (those that sell goods or services online) SMBs expect to grow by 17% over the next 3 years, compared to 12% for low- and no-Web companies. Read the rest at Marketing Charts.
