- Posts tagged Video
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Facebook IPO [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Popup Retail Districts [VIDEO]
You've heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It's a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another.
In Oakland, Calif., they've taken it to the next level. A handful of stores have popped up all at the same time -- with no plans to close. It's called a popup hood. And Andrew Stelzer reports, it may be coming soon to a hood near you. Read the rest at Marketplace.
iPad Mittens [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Ze Frank Is Back [VIDEO]
Ze Frank has turned to Kickstarter to kickstart a return of The Show. Awesome.
Social Media Minute: Pinterest Popularity [VIDEO]
I offered some insight on Pinterest's popularity for this segment of the Social Media Minute for KSTC 45. ALSO SEE: Pinterest & The Growth Of Visual Communications.
Internet-Fueled HDTVs at CES [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:David Carr On The New Media Universe [VIDEO]
For the last year, media pundits like me have been running around screaming our heads off about falling skies and collapsing paradigms, and yet as 2011 comes to an end, the sky is still there.
Yes, competition is storming out of every device and connection, and consumers have choices and leverage they never dreamed of. But network television continues to waltz along, attracting advertisers in big numbers. Cable had a great year, and media octopuses like Time Warner and News Corporation continue to find plenty of profits. Big media companies still rely on huge, well-entrenched assets that include brands, distribution and capital. Read the rest at New York Times.
Louis CK $5 Video + The Internet + 12 Days = $1 Million [VIDEO]
Twelve days ago, Louis CK decided to skip the distribution, DRM, ads and everything else that goes into marketing and sale of a video, and simply offer the video of his latest performance on his website for 5 dollars.
It took 4 days for Louis to earn $200,000, and another 8 days to earn a whopping $1 million. Read the rest at Mashable.
Where 2012 Video Marketing Dollars Will Come From [CHART]
29% of advertisers say they spent more on video ads than they planned to in the past year, more than double the proportion who spent less (14%). According to the report, in the coming year, two-thirds of advertisers will increase their share of online display advertising devoted to video ads, with the home furnishings, IT/B2B, alcohol, and women’s apparel sectors showing higher growth compared to other sectors. Advertisers may be paying attention to recent figures from FreeWheel, which indicate a growing consumer acceptance of video ads: according to FreeWheel, video ad views have grown at a faster rate than video views (128% vs. 97%) from Q3 2010 to Q3 2011. And even more encouragingly for video advertisers, although ad loads have increased, video ad completion rates have remained stable.
Meanwhile, according to Break Media, advertisers increasing their video ad spend in the next year say the dollars will come not just from non-video display budgets (45%) and overall advertising budget growth (38%), but also from TV (32%) and print/outdoor (25%) budgets.
Overall, video is forecast to account for 35% share of advertisers’ online display budgets in 2012, up from 27% this year. Read the rest at Marketing Charts.
Jeep Wrangler Stars In Call of Duty: MW3 [VIDEO]
Chrysler Group's Jeep Brand is taking its launch of a new limited-edition Wrangler to a whole other world – the virtual world.
The automaker today breaks an estimated $10 million ad campaign for its 2012 Wrangler Call of Duty: MW3 Special Edition vehicle, coinciding with the midnight launch of Call of Duty: Modern Warfare 3, the latest iteration of the wildly popular video game produced by Activision.
This is the second consecutive year Jeep has partnered with Activision on product placement in a video game (it appeared in Call of Duty, Black Ops) but the first time a real-world Jeep edition will be created for a game. The new Wrangler in black or bright silver features Call of Duty: MW3 Special Edition graphics on the front fenders and spare tire-cover. Inside, Call of Duty logos appear on the seats, the dashboard grab handle and floor mats. Read the rest at AdAge.
And here is, if you can wade through all the corpspeak, an interview with the woman heading up the advertising for the campaign:
