- Posts tagged Video Game Consoles
- Explore Video Game Consoles on posterous
Video Viewer Engagement By Device [CHART]
Viewers watching videos on connected TV devices and game consoles (CTV & GC) were the most engaged of viewers across all devices in Q4 2011, completing videos at a rate of 47%. Tablet viewers and desktop viewers, who completed videos 38% of the time, were next. And whereas desktop viewers had seen the worst viewer engagement in Q3, in Q4 that dubious distinction belonged to mobile viewers, who completed videos just 28% of the time.
The trend held for other engagement rates too: CTV & GC viewers were most likely to watch one-quarter of a video (63%), half a video (57%), and three-quarters of a video (53%), with tablet viewers taking the second spot for each rate.
In fact, long-form videos (10 minutes or longer) accounted for 57% of the hours watched on a connected TV device or game console, whereas short-form videos (3 minutes or shorter) accounted for 19%. By comparison, long-form videos accounted for 29% of the hours watched on a mobile device, while short-form videos accounted for 36%. Read the rest at Marketing Charts.
Online Video Consumption Surges Away From Desktop [CHART]
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these non-desktop devices, according to a report released in February 2012 by Ooyala. During Q4, the tablet share of non-desktop video plays grew the most, by 132%. The growth in mobile share was 94%, while the growth in CTV & GC share was 96%. Read the rest at Marketing Charts.
Virtual Commerce [CHART]
Two years after FarmVille became an overnight sensation, virtual goods marketplaces are thriving in other forms of gaming. In fact, a July study from Visa-owned payment specialist PlaySpan and research firm VGMarket showed that median virtual goods payments grew more rapidly in massively multiplayer online games (MMOs), free-to-play games, and console and PC games with online play than in social games. Read the rest at eMarketer.
Technologies People Can't Live Without [CHART]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
How People "Watch" The Internet [CHART]
he majority of users appear to be accessing the internet through other connected devices—specifically gaming consoles. In fact, 19% of viewers who have accessed the internet through their TV have used a PlayStation 3, and 13% an Xbox 360. Read the rest at eMarketer.
