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Free vs. Paid Content by Category [CHART]
Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and newspapers, a likely byproduct of widespread access to free news and information across a plethora of portals, hyperlocal sites, blogs, social networks and other webpages. Read the rest at eMarketer.
Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
Millennial vs Gen X Mom's Childrens' Tech Use [CHART]
Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2 or younger had used mobile phones and laptops. Read the rest at eMarketer.
Mobile Tech Babysitters [CHART]
A Mom Central Consulting survey from January 2012, for example, found that 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD player or video were used more often to keep kids engaged during car travel (at 40% and 47%, respectively). And just over one-quarter of the moms surveyed shared their iPads with their kids. Read the rest at eMarketer.
Defiance Will Pair TV Series With Simlutaneous Real-Time Video Game
Syfy is already pitching advertisers on integrations into "Defiance," the coordinated TV series and multiplayer online game that it plans to introduce in April 2013.
The complicated nature of the project, in which plot points will appear on the TV show and in the game at about the same time, requires bringing in marketers earlier than usual, according to executives.
"We are in conversations with potential advertisers nine months in advance," said Linda Yaccarino, president-cable entertainment and digital advertising sales at NBC Universal, which owns Syfy. "We have never thrown back the curtain this early in a project."
"Defiance," a joint venture with video-game developer Trion Worlds, centers on aliens and humans living together on Earth 30 years from now. The two species struggle to build a society amid devastation after an epic war.
The show and the game will influence each other and evolve together, said Syfy President Dave Howe. If, for example, the game warns of an invasion, "then the show will reference that battle in the following episode," he said. "If a massive storm moves in on the show, it moves in on the game." Read the rest at AdAge.
Millennial Technology Adoption [CHART]
US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in generally positive terms - “tech-savvy,” “hip,” and “cool” - their more elderly counterparts see them in part as “spoiled,” “lazy,” and “entitled.” Yet while BCG’s research shows there are many different sides to the Millennial generation, one thing seems clear: they are quick to adopt new technologies. In fact, compared to non-Millennials (aged 35-74), they are more likely to report using MP3 players (72% vs. 44%), gaming platforms (67% vs. 41%), and smartphones (59% vs. 44%), and less likely to use desktop computers (63% vs. 80%) and basic cell phones (46% vs. 66%).
The report notes that as a result of this technology adoption, Millennials are much more likely to multitask while online by constantly moving across platforms. Indeed, according to an April study from Time, digital natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones, or channels within platforms) on average 27 times per hour, compared to 17 for digital immigrants. Read the rest at Marketing Charts.
Tablet Use Frequency By Activity [CHART]
Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
