- Posts tagged Website Traffic
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Top Social Media Marketing Benefits [CHART]
Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this, the results indicate that prolonged investment into the marketing channel pays dividends: the proportion of marketers who report sales improvements from social media rises to 58% among those who have been using the channel for more than 3 years. Similarly, the majority of marketers who spend 11 or more hours a week see results, while nearly two-thirds who spend more than 30 hours weekly earn new business through their efforts. Read the rest at Marketing Charts.
Tablet Users Expect Speedy Sites [CHART]
A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer.
Site Visits By Banner, Rich Media & Video Ads [CHART]
Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. In fact, when compared to standard banners, post-ad site visits were 3 times higher for rich media and 6 times higher for rich media with video.
To quantify these values, MediaMind compared the share of users who ended up on the website after seeing rich media versus the share of users who ended up on the site after seeing standard banners. This included site visitors who clicked on the banner, typed in the URL, or searched. Read the rest at Marketing Charts.
Global SMB Web Use & Sales [CHART]
SMBs that use a wide range of internet tools to market, sell, and support customers, interact with suppliers, and empower employees (high-Web) appear to enjoy faster sales growth than those who either just have a website or social networking site (low-Web), or do not have a website at all (no-Web), according to survey results released in March 2012 by the Boston Consulting Group. High-web SMBs in the US experienced 10% growth in historical 3-year sales, compared to a decline in sales growth of 5% among low-Web and no-Web SMBs. Similar, if not even larger discrepancies in historical 3-year sales growth between high-Web and low- or no-Web SMBs were found in China (25% vs. 9%), Turkey (17% vs. -5%), and Germany (18% vs. 4%).
Within the US, high- and medium-web (those that sell goods or services online) SMBs expect to grow by 17% over the next 3 years, compared to 12% for low- and no-Web companies. Read the rest at Marketing Charts.
Ssssssllllllloooooooowwwww Websites [INFOGRAPHIC]
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Tumblr Traffic, Nov 2010-Nov 2011 [CHART]
Usage of blogging platform Tumblr has also seen increases, though of a relatively more modest nature. In January, comScore reported the site’s US traffic rose from less than 7 million unique visitors in late 2010 to more than twice as many a year later. Read the rest at eMarketer.
Pinterest Traffic, May 2011-Jan 2012 [CHART]
According to comScore, Pinterest usage in the US shot up from less than half a million unique visitors in May 2011 to nearly 12 million in January 2012. Read the rest at eMarketer.
Choosing A Web Host [INFOGRAPHIC]
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Top 10 Sites Getting Pinterest Traffic [CHART]
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Top 10 Facebook Traffic Referrers [CHART]
In November 2011, Compete analyzed referrals of US traffic to Facebook, and found that, in addition to retail sites bolstered by holiday traffic, Meebo and Pinterest were two social sites increasing in influence. Meebo’s US referral traffic to Facebook grew 314.48% in November 2011 compared to the previous month; Pinterest’s referrals rose 57.22%. Read the rest at eMarketer.
