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Internet TV Penetration [CHART]
38% of all US households now have at least one TV set connected to the internet via a video game system, a Blu-ray player, and Apple TV or Roku set-top box, and/or the TV set itself, up 21% from 30% in 2011, and almost 60% from 24% in 2010, details Leichtman Research Group (LRG) in an April 2012 report. The key devices for connected TVs appear to be video game systems, with 28% of all households owning a system connected to the Internet. By contrast, only 4% of all households are connected solely through an internet-enabled TV set, while Apple TV or Roku set-tops are the only connected devices in 1% of households. Read the rest at Marketing Charts.
Video Viewer Engagement By Device [CHART]
Viewers watching videos on connected TV devices and game consoles (CTV & GC) were the most engaged of viewers across all devices in Q4 2011, completing videos at a rate of 47%. Tablet viewers and desktop viewers, who completed videos 38% of the time, were next. And whereas desktop viewers had seen the worst viewer engagement in Q3, in Q4 that dubious distinction belonged to mobile viewers, who completed videos just 28% of the time.
The trend held for other engagement rates too: CTV & GC viewers were most likely to watch one-quarter of a video (63%), half a video (57%), and three-quarters of a video (53%), with tablet viewers taking the second spot for each rate.
In fact, long-form videos (10 minutes or longer) accounted for 57% of the hours watched on a connected TV device or game console, whereas short-form videos (3 minutes or shorter) accounted for 19%. By comparison, long-form videos accounted for 29% of the hours watched on a mobile device, while short-form videos accounted for 36%. Read the rest at Marketing Charts.
Online Video Consumption Surges Away From Desktop [CHART]
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these non-desktop devices, according to a report released in February 2012 by Ooyala. During Q4, the tablet share of non-desktop video plays grew the most, by 132%. The growth in mobile share was 94%, while the growth in CTV & GC share was 96%. Read the rest at Marketing Charts.
Internet TV Growth [CHART]
Findings from Leichtman Research Group emphasize the importance of Netflix in driving streaming video viewing. Subscribers to the service are on the vanguard of the movement toward the digital home.
Leichtman found that 30% of US households have a television set connected to the internet, up from 24% a year ago. The percentage of adults watching video from the internet on a connected TV doubled over the same period, to 10%. Among Netflix subscribers, that number shoots up to 30%. Read the rest at eMarketer.
Google to Revamp YouTube With 'Channels' [VIDEO]
Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.
YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.
The site is planning a series of changes to its home page to highlight sets of "channels" around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week, some of these people said. Additional channels would be assembled from content already on the site.
It is planning to spend as much as $100 million to commission low-cost content designed exclusively for the Web, people familiar with the matter said. Read the rest at Wall Street Journal.
Internet TV [INFOGRAPHIC]
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Clicker CEO Jim Lanzone Talks Internet TV [VIDEO]
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In October, Microsoft (MSFT) announced that 42% of the premium Xbox Gold users who rely on it to view video are watching more than an hour a day, or 30 hours in a month. Read the rest at Fortune.
