Top Political Campaign Information Sources [CHART]
pew-campaign-news-sources-feb-2012.jpgCable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news (32%), network news (26%), the internet (25%), and the local paper (20%), according to [pdf] a survey released in February 2012 by the Pew Research Center. The proportion regularly turning to cable networks has remained virtually unchanged from 2000. During that time period, though, the proportion saying they regularly get campaign news from local TV news has fallen 33%, while network news (-42%) and the local paper (-50%) have also experienced dramatic declines as news sources. In fact, the only news source to experience a measurable increase since 2000 is the internet, which has almost tripled from 9% to 25% of respondents. Read the rest at Marketing Charts.
David Erickson
