Up To A Third Of Super Bowl Ads Will Be Shazamed
via adweek.com
hazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode.
And with 175 million downloads and $32 million in venture backing, the company’s going beyond its simple, original mission of “name that tune.” With that kind of scale, Shazam has its sights set above mobile ads (the standard money maker for apps, which is still a relatively small slice of an ad budget) and into the big money: television. Read the rest at AdAge.
David Erickson
