Voice Search Categories [CHART]
via marketingvox.com
Such trends suggest marketers might want to start thinking about landing pages specifically for voice search. Data from Chitika shows that people who search with their voice are nearly three times more likely to be looking for local results - a significant figure considering that 20% of search queries are local. It does make sense, Chitika notes, as searching by speaking is often done in the car, leading to a higher proportion of locally-oriented queries. With this in mind, website owners might want to consider developing specialized landing pages for the different types of Google traffic, it said. Read the rest at Marketing Charts.
David Erickson
